EVANSTON, Ill. (Business Wire EON/PRWEB ) October 23, 2008 -- Today MarketingPilot announced the availability of the MarketingPilot Advertising Sales and Inventory Management Option (ASIMO).

Ad Sales

Many organizations that buy 'advertisements' also sell and produce advertisements for third parties. MarketingPilot now provides a powerful and integrated system to help manage the complexity and needs of a more diverse range of media buying and sales environments including an integrated suite of tools to manage advertising sales, inventory, production and media buying that increases revenues and cash flow while reducing costs and improving customer service. MarketingPilot's new ASIMO option is designed for:

• In-house marketing departments that manage Cooperative Marketing Funds, Market Development Funds and other promotional programs.
• Event producers offering advertisements in event publications, booths, sponsorships and other types of promotional opportunities.
• Traditional media outlets such as magazines, event producers, newsletter publishers, billboard operators, outdoor advertising/sign firms, list managers, etc.
• New media outlets such as web sites, blogs, text messaging, email marketing, etc.

Ad Inventory Management Features

ASIMO helps users improve, manage and track their advertising inventory, improving yields and revenue. ASIMO includes these advanced ad inventory management features:

• Create ad inventory (assets) quickly through the use of easy-to-use wizards.
• Create Bookings to 'reserve' inventory.
• Integrated back order management enables users to 'over-book' and release back orders.
• View availability graphically on screen.

Other Ad Sales Management Features

MarketingPilot provides a comprehensive software suite with a broad set of integrated features:

• Media management
• Customer relationship management (CRM)
• Sales Force Automation (SFA)
• Contract management
• Estimates
• Bookings/reservations
• Invoicing and billing
• Accounts receivables
• Integrated creative production
• Forecasting and planning
• Integrated media buying
• Flexible reporting
• Campaign management
• Product management

Benefits

MarketingPilot improves communications and streamlines processes - MarketingPilot saves time - enabling users to focus on business development instead of logistics. MarketingPilot helps teams work together more efficiently and faster. MarketingPilot eliminates the inefficiencies caused by paper and spreadsheet-based systems. With MarketingPilot the information users need is available right on screen and is updated immediately; there is no transferring or rekeying information:

• Reduce costs
• Save time
• Move faster
• Find new opportunities
• Reduce errors

On Demand or Licensed

Users can subscribe to MarketingPilot on demand or purchase licenses for installation on an in-house server.

Prices

Contact MarketingPilot Sales for a price quote.

Availability

ASIMO licenses or subscriptions are available now for new and existing customers. It requires MarketingPilot 6.7 or higher.

About MarketingPilot LLC

Founded in 2001, MarketingPilot Software LLC is a leading developer of marketing resource management and agency management software. Gartner calls MarketingPilot "the dominant mid-market provider;" MarketingPilot is ranked top by ClickZ.

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