New York, NY (PRWEB) October 13, 2011
The move by investors away from traditional stockbrokers to less costly online stock and bond trading has been underway for years. It may now see a sharp acceleration if Marshall Edward Miller has his way.
Miller's iCanTrade.com website is to begin offering self-directed investors subscription access to next generation investment software systems tools, formerly the sole domain of major investment houses. The firm's flagship iCanTrade Pro Power Portfolio package will allow individual stock, bond or Exchange Traded Fund (ETF) analysis employing up to twenty sophisticated financial stock ranking variables. Up to ten individual portfolio models can be back-tested and the best five activated, meaning portfolios for different family members can be easily managed.
The service doesn’t compete with online brokers because subscribers still place trades and hold their accounts with their favorite brokers. This will speak to needs of the market's more sophisticated investors not hitherto addressed, says Miller.
For the less advanced, iCanTrade.com offers a free service level, one that enables investors holding mutual funds to switch into comparable ETFs and to build and manage a diversified ETF portfolio instead of using mutual funds. “ETFs are often less expensive and often outperform mutual funds and give investors more control, which is what self-directed investors want,” adds Miller. Rounding out their offerings is a basic ETF Plus Stocks version of their flagship package.
"Successful investing requires a marriage of three essential components: information, a means of processing the information and reducing it to a rational decision-making process, and a means of converting that decision into a securities trade," notes Miller. "We will specialize in providing investors with advanced online tools to accomplish that second component—delivering truly professional analytical power into the hands of investors."
Miller sees a significant demographic among self-directed investors who have outgrown the rudimentary analytical tools included with many online brokerage accounts. The iCanTrade platform is designed to lift experienced traders to a new analytic level based on financial fundamentals.
"This could usher in further increases in trading volumes, as private individuals gain confidence that the investment decisions they are making through the help of services such as ours are sound ones—and no longer the mysterious preserve of the privileged class of retail investment advisors," says Miller.
He expects the new online portfolio analysis software service to be available to investors by late October.
Marshall Miller, founder of iCanTrade, is a former investment analyst, Director of Research, mutual fund portfolio manager and editor of a noted equity valuation investment newsletter. To learn more about iCanTrade and their suite of investment analysis tools visit their website at iCanTrade.com.