Route 72 Partners With B2B Whitepaper Library To Produce Leads

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Route 72 develops new partnership to help niche businesses produce leads.

Full Service Internet Marketing
White papers are helping to build a bridge between customers and businesses and we could not be happier to now be a part of that process.

Route 72 Systems has recently expanded their company in order to better service niche businesses. In a step to move this expansion forward, Route 72 Systems has partnered with B2BWhitepaperLibrary.com (http://b2bwhitepaperlibrary.com) to perform lead generation exclusively for niche businesses. Route 72 Systems has found that B2B (Business to Business) white papers can be especially useful for niche businesses because it gives them a proper arena to inform the public about their unique products and services. Basically, any new customer is capable of finding all the information they need about any given product by reading these simple documents.

B2B’s database includes white papers about many products, “how to” papers, “need to know” papers, "research" papers, and "various buyers guides". Route 72 realized these papers have become a very useful tool for businesses because customers are becoming less impulsive and are gravitating towards making well-informed purchases through comparative research. Jim Alamia, CEO and Founder of Route 72 Systems states: “The economy has put many customers in a different position. Fortunately, the online market gives customers and investors the power to research and compare similar products and services so that they make a smart buy. These white papers should give niche businesses the edge they need to entice their audience and build a customer base through informative content.”

Between the recent trends in customer spending, the emergence of niche businesses into the online arena, and the need for a proper arena to spread content throughout that marketplace, Route 72 Systems feels that this partnership will optimize their service for the niche marketplace because the white paper itself is capable of containing a vast amount of content. Jim Alamia states: “In our experience, good things happen when businesses take the initiative to share product knowledge and expertise with their audience. White papers are helping to build a bridge between customers and businesses and we could not be happier to now be a part of that process. The next step is to build a workflow model in your business then score leads and nurture leads.”

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Jim Alamia
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