Secrets of Hit Invisibility™ iPad 2 App Revealed in New Videos

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Levity Novelty LLC, maker of the Invisibility™ app for the iPad 2 that shot to the top of the App Store charts last week, has released new videos that show viewers just how to produce the amazing Invisibility effect. The videos also show scenes of animated virtual worlds with physics, supported by the app but not previously shown.

iPad, iPad 2, App Store, Levity Novelty, virtual reality, illusion, magic, entertainment, technology, software

Invisibility for iPad 2

These videos don't just show the astonishing Invisibility effects – they explain how to make them yourself.

Levity Novelty LLC, maker of the Invisibility™ app for the iPad 2 that shot to the top of the App Store charts last week, has released new videos that show viewers just how to produce the amazing Invisibility effect. The videos also show scenes of animated virtual worlds with physics, supported by the app but not previously shown.

The Invisibility app creates the illusion that the iPadʼs screen is transparent, by animating an image of the flat table or other surface itʼs laying on – including details like shadows cast on the table by the iPadʼs empty frame as it moves.

Rave Reviews
Press reviews and articles on Invisibility have been uniformly favorable:
"High on the wow factor – the perfect app to whip out when your Android friends start teasing you about your ʻmagical tabletʼ. One minute with this 99¢ app should silence them for a while,” writes leading high tech site Gizmodo.

Tablet PC Expert writes, “Magic – proof once again of the creative minds of Apple's app developers”, while the app specialists at Chipotlelabs write it "turns your iPad 2 into a chameleon," adding it to their Staff Favorites.

Wired Magazineʼs Steven Levy calls it “The coolest use for the iPad 2 camera I've seen to date.”

After its Wednesday June 22 launch, Invisibility quickly rose to the top of the App Store charts. By the weekend it was the #1 selling paid Entertainment app for the iPad, and the #12 paid app over all, remaining in the Entertainment Top 10 for much of the week. Its #1 status is all the more significant considering that Invisibility canʼt run on any iPad sold last year or before March of this year, since it requires the gyroscopes first introduced in the iPad 2 this spring, and canʼt be purchased from older iPads.

Viral Videos and New Tutorials
The tutorial videos launched today include narration that explains exactly how to move the iPad to achieve the best effect, which takes advantage of the rotation-sensitive gyroscopes. Users should tip the iPad and then turn it around its lowest corner, rather than lay it flat or slide it across the table.

The initial public videos of Invisibility showed seemingly transparent iPads being spun or walked across a table, with only a musical interlude and no narration or explanation. These 30 second videos quickly received over 60,000 hits on YouTube.

The new videos show users playing with Invisibility on various surfaces including Persian rugs, wood tables, and granite counters. While the surfaces should be flat, Invisibility works equally well on soft rugs and bedspreads. The videos also show users tossing, catching, and spinning the photos in their iPad in an Invisibility “Bonus Feature” called Photo Landscapes. The ability to add photos to the virtual worlds enables more kinds of tricks, from Time Travel (showing photos that may have been on the table previously) to Teleportation and Mind Reading. The new videos confirm that, beyond the transparency effect, Invisibility's patent pending Pantomime™ technology turns the iPad screen into a moving window into a virtual world.

Myths and Magic
Magic typically misleads its audience, and successful high tech magic can predictably lead to confusion and myths. The Invisibility animation is so seamless and responsive, some viewers assume the moving image on the screen is a live video feed from the iPadʼs rear camera – whereas in fact, lighting and focus would be impossible for that camera an inch above the table. For best results, users take a still photo from about two feet up.

The real value of the iPadʼs rear facing camera for Invisibility is in allowing the user to quickly (or slyly) snap a photo of the table just before sharing the trick. Invisibility lets the user pinch a relatively small iPad camera photo so itʼs life size, creating seamless reflecting tiles out of the image so the edges donʼt show. That way, instead of a photo image slightly smaller than the screen, users see an endless, infinite world with the same texture as the photo. Moreover, since any image in the iPadʼs synced Photo Albums can become the endless world, Invisibility can work with much larger photos than the iPad camera can take. This lets users move an "invisible" iPad over bigger surfaces for more impressive illusions and more beautiful image experiences.

Invisibility is available in the App Store for US $0.99 at
http://itunes.apple.com/app/invisibility/id428501156

About Levity Novelty LLC
Levity Novelty LLC, maker of iPhone and iPad apps to startle and delight, was founded by Dr. David Levitt in 2009. Dr. Levitt was the founder and CEO of ConnectedMedia and Hip Software, maker of award winning Macintosh applications. ConnectedMedia’s ConnectedTV, one of the first “touch” apps designed to tap and stroke with your fingers, turned a Palm PDA into a web powered, personalized TV guide and remote control.

Levitt received his doctorate in Artifiicial Intelligence and master’s degree from MIT, after graduating from Yale in Engineering. He has been a research scientist, software developer and lecturer at the MIT Media Lab, Atari Research, Interval Research and NYU’s Interactive Telecommunications Program. In 1990 he joined the team at VPL Research that invented Virtual Reality, developing granted patents in VR technology.

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