InvisibleHand Now Includes Shipping Fees in Prices for Faster Access to Deals Online

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• InvisibleHand, the free real-time online shopping tool, now includes shipping costs in its best-price notification • Patent-pending technology provides even better access to best prices for items online • Available for all major browsers including Apple Safari, Microsoft Internet Explorer, Google Chrome and Mozilla Firefox • InvisibleHand has been downloaded more than 560,000 times and has identified more than $100 million in savings[1] • Download and use InvisibleHand for free at http://www.getinvisiblehand.com

We know that people shop online because it's convenient, but too often it can be unnecessarily confusing because added costs like shipping aren't shown until you get to the checkout. By including shipping costs in our best-price finding service, we aim to take away a major irritation for shoppers, giving them even better information to make smarter decisions and find great deals.

InvisibleHand, the real-time browser extension that automatically finds and alerts shoppers to the best prices on the web, will now incorporate shipping costs into its price comparison notification. This will make online shopping even easier by taking the hassle of calculating shipping costs out of the shopping experience, and giving consumers another way to quickly find and secure the best deals online.

Running on all four major browsers, including Microsoft Internet Explorer, Mozilla Firefox, Google Chrome and Apple Safari, InvisibleHand makes shopping for the best deals online even faster and easier with shipping fees included in its automatic price-finding technology. The feature was created in response to demand from consumers, who want a more complete picture of prices online.

The release follows on the heels of InvisibleHand's availability on Apple's Safari and integration of eBay "Buy It Now" prices. Since its launch in August 2009, InvisibleHand has been downloaded more than 560,000 times and has identified more than $100 million in savings for US shoppers.

Robin Landy, founder of InvisibleHand, says: "We know that people shop online because it's convenient, but too often it can be unnecessarily confusing because added costs like shipping aren't shown until you get to the checkout. By including shipping costs in our best-price finding service, we aim to take away a major irritation for shoppers, giving them even better information to make smarter decisions and find great deals."

InvisibleHand discreetly notifies consumers of the cheapest prices when shopping online. It works behind the scenes on web browsers and automatically notifies shoppers if a product is available for a lower price elsewhere. The notification provides a convenient button which links straight through to the relevant product page on the competing retailer's website. It takes less than a minute to download and install and takes away the need to consciously shop around.
ENDS

Note to editors:
1.    Savings identified for U.S. InvisibleHand users as of July 14, 2010.

About InvisibleHand
InvisibleHand is a free real-time online shopping tool that helps consumers automatically find the cheapest prices when they are shopping online. It has already been downloaded by over 560,000 people and has identified over $100 million in savings for online shoppers in the United States.

InvisibleHand is free and easy to download from http://www.getinvisiblehand.com - it takes less than a minute to download and install.

InvisibleHand is part of the Forward Internet Group, a privately funded collection of internet-based businesses focused on consumer engagement and innovation.

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Meghan Gardner

Stuart Lerman
Lansons Communications for InvisibleHand
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