"DMD allows companies to efficiently and effectively plan and manage their advertising sales process from start to finish, enabling accelerated turnaround time with agencies and advertisers," said Steve Marshall, CEO.
New York, NY (PRWEB) April 05, 2013
INVISION, Inc., the leading provider of multi-platform advertising solutions to the media industry, announced today it will debut its targeted advertising campaign management solution, DealMaker Digital (DMD), in cooperation with IBM and Fabrix Systems.
DMD builds on INVISION’s best-in-class knowledge, experience and product for TV networks, and offers the ability to plan targeted campaigns and dynamically insert advertising into user-requested content, based on the user's social media behavior. DMD allows advertisers to communicate with existing or prospective customers based on brand intent expressed through today’s social platforms. The solution will be showcased at the upcoming 2013 NAB Show, at the IBM Booth: N5223, or by appointment at the INVISION suite in the Wynn.
In addition to targeted campaign management, DMD is a multi-platform solution supporting campaigns fulfilled by ad decisioning systems that insert advertising into formats such as VOD, Online Video and Addressable Set Top Boxes. Traditionally, sales systems are siloed for each delivery platform, but DMD provides unified management of the ad campaigns, using each system’s APIs, to allow for cross-platform reporting, stewardship and billing. The DMD multi-platform solution supports the broadcast, cable, syndication, digital and satellite markets.
"DMD is the first modern sales system built to support how media companies currently manage their advanced advertising sales,” said Steve Marshall, co-founder and CEO of INVISION. “This system allows companies to efficiently and effectively plan and manage their advertising sales process from start to finish, enabling accelerated turnaround time with agencies and advertisers. In a complex marketplace, DMD delivers a solution to simplify and expedite the sale of advertising.”
To schedule a meeting or demo of any of the INVISION product suite, please contact Mike Zablocki at (O): 917.522.8530, (M): 201.264.7670, mzablocki(at)invisioninc(dot)com.
Founded in 1993, INVISION, Inc. (http://www.invisioninc.com) is the leading provider of multi-platform advertising solutions to the media industry. INVISION’s systems are trusted by top media content providers to manage over $13 billion in advertising revenue each year. INVISION develops software to support the ad sales and traffic processes for cable networks, broadcast networks, television syndicators, radio stations, digital publishers and Hispanic-focused media. With offices in New York, Atlanta and northern Virginia, INVISION’s clients include Azteca America, BET, Bloomberg, DIRECTV, Fox, Galavision, Game Show Network, TV Guide Network, Hallmark Channel, NBC Universal, ION, Sony Pictures Television, WGN America, Univision, Warner Bros. and The Weather Channel.
Press Contact for INVISION:
Debora Marrocchino, INVISION, 917.522.8536, dmarrocchino(at)invisioninc(dot)com
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