INVISION Inc. Showcases Cloud-Based Ad Sales and Traffic Solution at NAB 2013

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Multi-Platform Advertising Solutions Leader Previews Enhanced DMC Platform

“This is clearly an exciting time in advertising, and INVISION is committed to collaborating with our customers to help them get maximum returns for their technology investments,” said Steve Marshall, Co-founder and CEO of INVISION.

INVISION, Inc., the leading provider of multi-platform advertising solutions to the media industry, announced today that it will showcase its enhanced cloud-based advertising sales and traffic solution, DealMaker Crossroad (DMC), at the 2013 NAB Show.

Available via the cloud, DMC’s scalable design enables emerging to large domestic and international networks to maximize their operational efficiency and optimize their advertising revenue. DMC provides the sales team with strategic management of and visibility into sales inventory in terms of pricing, yield management and revenue recognition. DMC is the only system in the market that maximizes revenue through the use of a dynamic spot scheduling system powered by iLog, a high performance mathematical programming solver from IBM.

DMC also makes extensive use of web services to facilitate and simplify the integration with external applications, to allow media organizations to create their own best-of-breed enterprise system, or utilize DMC to fully manage the ecosystem.

INVISION supports linear and digital advertising with innovative, modern solutions that manage rate cards, proposals, deal maintenance, traffic and billing operations, stewardship, business intelligence, and analytics.

“This is clearly an exciting time in advertising, and INVISION is committed to collaborating with our customers to help them get maximum returns for their technology investments,” said Steve Marshall, Co-founder and CEO of INVISION. “Our long-standing success in simplifying complex linear buys has given our clients confidence in our ability to provide solutions across emerging platforms such as video and addressable. INVISION's new product launches and dedication to world class service provide limitless opportunities to work with leading media companies.”

Leveraging two decades’ worth of experience in media ad sales and operations, INVISION has implemented integrated solutions for over 160 channels worldwide in the broadcast, cable, syndication, digital and satellite markets.

INVISION will also be debuting its targeted advertising campaign management solution, DealMaker Digital (DMD), in cooperation with IBM and Fabrix Systems. The solution’s ability to plan targeted campaigns and insert advertising into user-requested content, based on the user's social media behavior, will be demonstrated at the IBM Booth: N5223, or by appointment at the INVISION suite in the Wynn.

To schedule a meeting or demo of any of the INVISION product suite, please contact Mike Zablocki at (O): 917.522.8530, (M): 201.264.7670, mzablocki(at)invisioninc(dot)com.

About INVISION:
Founded in 1993, INVISION, Inc. (http://www.invisioninc.com) is the leading provider of multi-platform advertising solutions to the media industry. INVISION’s systems are trusted by top media content providers to manage over $13 billion in advertising revenue each year. INVISION develops software to support the ad sales and traffic processes for cable networks, broadcast networks, television syndicators, radio stations, digital publishers and Hispanic-focused media. With offices in New York, Atlanta and northern Virginia, INVISION’s clients include Azteca America, BET, Bloomberg, DIRECTV, Fox, Galavision, Game Show Network, TV Guide Network, Hallmark Channel, NBC Universal, ION, Sony Pictures Television, WGN America, Univision, Warner Bros. and The Weather Channel.

Press Contact for INVISION:
Debora Marrocchino, INVISION, 917.522.8536, debora(dot)marrocchino(at)invisioninc(dot)com

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Debora Marrocchino

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