Vocus Launches Premier Online Resource, inVocus, for PR Professionals

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New Online Publication Provides Daily Media Updates, Pitching Tips, Expert Analysis and More

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Written and produced by Vocus' team of media experts encompassing decades of journalism and publishing experience, inVocus chronicles major changes and trends in North American media

Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today launched inVocus, the premier online resource for PR professionals. inVocus offers PR professionals the information they need to stay up to date on the changing media landscape as well as tools and tips to help them more effectively pitch the media.

"Written and produced by Vocus' team of media experts encompassing decades of journalism and publishing experience, inVocus chronicles major changes and trends in North American media," said Darren Stewart, senior vice president, global services. "With the most experienced full-time, in-house research team in the industry making thousands of media updates daily, inVocus is an invaluable online resource for PR professionals."

inVocus' features exclusive breaking headlines including the Washington Post merging its print and digital teams, Newsweek moving to a new weightier publication and Condé Nast Portfolio shutting down. Ongoing inVocus content will include:

  • Daily Media Moves-- Snapshots of important and interesting comings and goings of journalists, editors and bloggers
  • "In Their Own Words"--Interviews with media professionals on how they wish to be approached and pitched.
  • "Seize the Day" --Highlights events 30 days out and provides pitch ideas to leverage the upcoming event to build a successful campaign.
  • Media Blog--News, views and reports of emerging developments to help guide PR professionals through the ever-evolving media environment.

inVocus highlights the most important changes in the industry and interprets trends to help PR professionals understand the changes transforming the media and improve their results.

Launched today, inVocus is available at http://www.vocus.com/invocus/index.html.

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 3,500 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit http://www.vocus.com or call 800.345.5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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Robin Lane
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