“Updating a platform that currently receives a 97% participant enjoyment rating is extremely difficult, but I am certain with this update our participants will be engaged more than ever in our 60-90 online qualitative research sessions.
Boston, MA (PRWEB) March 3, 2011
Invoke Solutions, Inc. has announced it will introduce the first of many updates to its core Engage research platform this year. The first phase will focus on the participant dashboard, aimed at enhancing the user experience in an Invoke session, which already receives an overall satisfaction rating of 97%.
We are inviting all industry professionals to partake in the launch by experiencing the new dashboard as participants do, in a fun interactive 6 minute “Sneak Preview.”
Invoke garners one of the highest participant satisfaction rates in the industry which translates into high quality, insightful, large-scale qualitative responses. Updating the participant experience is essential for Invoke’s future success and has paved the way for this year’s planned rollout of additional platform developments, new research techniques, additional question types and integration with the ever changing browser market.
The Engage Platform not only has a new look and feel, but will also reduce the amount of computer literacy required to attend a real-time Invoke study. Participants are no longer required to download an ActiveX control, thus alleviating concerns of downloading third party software.
In what is just the first of many platform upgrades scheduled for this year, CEO of Invoke Solutions Basil Bennett said “updating a platform that currently receives a 97% participant enjoyment rating is extremely difficult, but I am certain with this update our participants will be engaged more than ever in our 60-90 online qualitative research sessions. After all, the feedback we have received from both clients and participants has helped shape the improvements we have made to the participant dashboard.”
About Invoke Solutions, Inc.
Invoke Solutions is a respected leader in online qualitative marketing research that helps industry leaders make key, real-time decisions about their products, communications, consumer and B2B strategies. Please visit http://www.invoke.com for more on our methodology.
Basil Bennett, CEO