IPEVO Becomes First U.S. Retailer of Icon Power Pack for iPhone

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The External Backup Battery Offers iPhone Users Hours of Additional Power

The Icon Power Pack

"We are very excited to partner with EssentialTPE to bring the Icon Power Pack to the world through the IPEVO Store," remarked Royce Hong, CEO and big head of design of IPEVO.

IPEVO, Inc., a designer and maker of products for emerging Internet-driven behaviors, has announced that it will become the first U.S. retailer of the Icon Power Pack, an external backup battery for all generations of Apple's iPhone, including the newest iPhone 4. The IPEVO Store (http://www.ipevo.com) is set to begin offering the product for purchase in September, at a price of $53.68.

Designed by Taipei-based EssentialTPE, the Icon Power Pack has heretofore only been available at select retailers in Asia. IPEVO's inclusion of the item into their store represents the first time the Icon Power Pack will be made available to consumers in the United States.

The Icon takes its name from the "iconic" nature of its design. It is modeled after the iPhone's own charge status indicator, a battery symbol with bars of translucent green to represent the phone's current charge level. The Icon is similarly battery-shaped, and to accomplish the effect of the trademark translucent green, EssentialTPE employed EL lighting technology to create four bands of color. The Icon Power Pack is the first electronic device of its type to utilize EL lighting technology.

Charged via any standard USB port with an included mini-USB cable, the Icon Power Pack's four bars flash and then stay lit as the device is charged. Fully charged, the Icon will display all four bars. When directly connected to any generation of iPhone, the Icon will transfer its charge to the phone. As its own charge is depleted, the Icon will lose green bars. When all four bars of the Icon flash, the user will know it is time to recharge. This design provides a simple, at-a-glance way to determine charge level of the Icon.

"We are very excited to partner with EssentialTPE to bring the Icon Power Pack to the world through the IPEVO Store," remarked Royce Hong, CEO and big head of design of IPEVO. "The product has enjoyed much acclaim and popularity in Asia, and has been a highly anticipated item in the United States and elsewhere. The Icon's elegant, eye-catching design and functional value are a perfect fit for IPEVO. Plus, unlike other iPhone backup batteries on the marketplace, there are no buttons, power switches, or confusing banks of LED indicators. Using the Icon couldn't be simpler."

On a full charge, the Icon Power Pack gives users of the iPhone 3G/3GS and iPhone 4 an additional 3 hours of talk time, 5.5 hours of Internet use, and 18 hours of audio playback. The device may be used as an emergency backup battery, or as part of a daily routine for heavy users or those without convenient access to an electrical outlet.

Starting in September, the Icon Power Pack is available through IPEVO's online store at http://www.ipevo.com.

About IPEVO:
IPEVO is the online source for innovative and well-designed products that enhance the experience of using computers, smartphones and the Internet. IPEVO makes new experiences for today's connected lifestyle available, accessible and affordable by designing and offering products that best reflect the most current Internet behaviors and emergent technologies.

For more information, visit http://www.ipevo.com.

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