Improved Performance Group Releases Whitepaper about Using Technology to Increase Sales

Share Article

Sales training company with specialty in technology sales shares insights about using tech tools to support sales people.

Jonathan London, Founder & President, IPG

Past News Releases


Improved Performance Group (IPG), a sales training company that provides customized programs to improve sales and leadership skills, has released a whitepaper entitled “How to Use Technology to Boost Sales”. The whitepaper is available for free download at

According to Jonathan London, Founder of IPG, the company was inspired to publish the whitepaper because many companies are confused about how to use technology in their sales efforts. “Companies feel as if they will be left behind if they don’t use all the tech tools that are out there, but very few are establishing a well-conceived plan for using technology in the selling process,” London comments. “We wanted to present a reasoned, strategic approach to using technology to support the work of sales people.”

London built his career as a sales leader for major technology companies. When he founded IPG in 1994, the company became known for its sales training results for a wide range of technology companies, including companies that use technology to sell their digital solutions.
The IPG staff shares its expertise in the 11-page whitepaper. The paper discusses the do’s and don’ts of using high-tech tools in the selling process and offers 10 effective ways to use technology to boost sales.

Additional information is available at

About Improved Performance Group
Award-winning sales pro Jonathan London founded Improved Performance Group (IPG) in 1994 to teach others the secrets of his sales success. Headquartered in Montvale, New Jersey, IPG provides customized sales and leadership training to companies around the world. IPG has trained more than 16,000 people in 23 countries through online, video, or classroom instruction. IPG also provides one-on-one coaching and ongoing email, telephone, videoconferencing or in-person support. The IPG team has particular expertise in leveraging technology to help sell. For more information, visit

Click here for the Whitepaper.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rashida Tewarson
Visit website