International Association of Lawyers & Accountants Launches iPhone App Advisors2Go

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iPhone App Advisors2Go Aims to Prove There is Choice Beyond the Big Professional Services Firms.

Advisors2Go iPhone App - Zoom into View Law & Accounting Firm Locations Using Google Maps

We have selected two great, full service, local firms in most of the world’s main business centres, thereby removing much of the risk and time associated with choosing a law or accounting firm in unfamiliar locations

MSI Global Alliance (MSI), one of the world's largest associations of independent professional services firms, has today launched Advisors2Go, a free business iPhone app that makes the organisation's international directory of 250 law and accounting member firms available to busy executives. Advisors2Go can be downloaded free of charge from the Apple iTunes App Store.

Listed among the top ranked global professional services organisations that include international accounting networks and law firm alliances, MSI has spent 20 years building a strong grouping of carefully selected, independent accounting and law firms in 105 countries.

"Nothing is more frustrating for a growing, entrepreneurial business than having to deal with one of the large law or accounting firms that may have international offices, but isn't structured in a way that can deliver the expected levels of service or offer competitive rates, says MSI's Chief Executive James Mendelssohn.

"Advisors2Go is part of an integrated business strategy to make MSI a much more visible alternative for busy executives who require the unique combination of local and cross border legal, accounting, audit and tax related expertise offered by our member firms. We have selected two great, full service, local firms in most of the world's main business centres, thereby removing much of the risk and time associated with choosing a law or accounting firm in unfamiliar locations," adds Mendelssohn.

The app takes advantage of many of the iPhone's innovative features by allowing users to easily search MSI's directory for a professional firm by service area and/or location, to phone and email MSI members directly, as well as forward their contact details to a friend and quickly add them to their iPhone address book.

Using Advisors2Go's Google Maps feature, users can view all office locations within a country or city and zoom into view the office location at street level. Short profiles of 250 member firms and 700 lawyers and accountants can be browsed, and an embedded video allows users to find out more about MSI.

"Advisors2Go allows us to engage lawyers and accountants deeper within our member firms, as well as entrepreneurial clients, in the MSI Global Alliance brand, and will help us achieve our aims to stimulate greater communications and referrals.

"MSI is the first organisation of its type to take this bold step, and this strategy demonstrates our innovative approach and market leadership. We plan to offer Advisors2Go to users of BlackBerry and Android Smartphones, and will add new content and functionality to our app in the near future. "

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Giles Brake
MSI Global Alliance
+44 20 7583 7000 ext. 26
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