DoApp to Sell iPhone® Applications on Apple 'AppStore' -- First App Turns iPhone into Sophisticated Flashlight

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The iPhone's large screen now can become a powerful, adjustable-spectrum beam of light.

The DoApp myLite iPhone Flashlight

It makes sense to use your phone as a flashlight because you have it everywhere you go

Doapp, a registered developer of Apple iPhone applications, today announced the first of many apps it is developing: a flashlight for the iPhone. DoApp's myLite™ app takes the hassle out of trying to find a flashlight in the dark or when the power goes out, and it makes you the life of the party at rock concerts or the MacGyver on your camping trip.

"No more digging for a flashlight to find the batteries dead, or late night stubbed-toe incidents bumping into the coffee table," said Joe Sriver, DoApp Founder and CEO. "Your iPhone is always at the ready."

This instant "night light" is good for everything from reading in the dark to finding a keyhole in a pinch. Keeping your iPhone by the side of your bed at night now has an added benefit. "It makes sense to use your phone as a flashlight because you have it everywhere you go," said Sriver.

The DoApp myLite flashlight app allows the iPhone to shine as bright or brighter than any traditional or LED flashlight, and its screen is much larger than most all flashlight lenses. It even has two on-screen "slider" controls, for color spectrum and brightness, allowing your iPhone (or iPod Touch) to double as your own personal digital flashlight. Adjust the light to be more like fluorescent (cool) or incandescent (warm) light, or anything in between -- whatever your personal preference. Additional features include the ability to cycle through a spectrum of colors, which is fun for kids or to dramatize any storytelling situation -- not to speak of trippin' out at rock concerts.

The DoApp myLite app works with both the iPhone and iPod Touch and will be available when the Apple AppStore opens on July 11, 2008, for only 99 cents. More information is available at DoApp's myLite product page

About DoApp:
DoApp Inc. (, based in Minneapolis, Minnesota, is an Internet applications company. It was founded in May 2007 by an early Google employee, and was originally named PagePow. The company develops consumer and business apps that help people do useful things, have fun, make them more productive, and enhance their online life. DoApp creates widgets and applications for web sites, desktops, and mobile devices that enable a whole new world of distributed content and commerce. The company's products are designed to help people make money, increase traffic, and improve the consumer web experience, whether on their desktop or laptop computer, or on their mobile device. DoApp Inc. is an approved member of Apple's iPhone developer program.


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Graeme Thickins
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