iPhone Accessory Sales Outstrip iPod Accessory Sales - In Response Iworld Launches a Brand New Store-Within-a-Store Dedicated to the Apple iPhone

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iWorld, the worlds largest independent online retailer of iPod Accessories announces that during July, since the launch of the iPhone 3G, sales of iPhone Accessories outstripped those of iPod Accessories. Particularly strong demand came from customers seeking to shield the iPhone 3G from scratches with protective iPhone Cases. As a result iWorld have launched on their site a store-within-a-store, dedicated to iPhone Accessories.

The colossal demand for the Invisible Shield iPhone 3G full body protector, our No1 product in July, shows that iPhone owners want an almost invisible solution to keep their iPhone scratch-free. We've also been inundated with orders for iPhone chargers, mostly those for use in-car - our biggest seller for July was the Gear4 RoadTour Dual Charger

Since its launch in 2004 iWorld has supplied the world's iPod owners with the very latest and coolest iPod Accessories. Within a few weeks of launch iWorld was supplying over 10,000 customers every month with iPod Accessories from iPod chargers, iPod speaker docks and protective cases. The people who run the store scoured the world to sort the excellent from the merely good, and made over 2000 iPod Accessories available to buy at great prices and with next day delivery from http://www.iworld.co.uk.

The iWorld team were also present at the January 2007 San Francisco launch of the iPhone and you will not be surprised to learn that they have spent the last year and a half working the same magic looking for iPhone Accessories. Now, iWorld have announced that since the July 11th launch of the 3G iPhone sales of iPhone Accessories outstripped iPod Accessory sales by a ratio of 3:2. Largest demand was from customers looking to protect the iPhone from scratches and from people looking to overcome battery issues buying car and travel chargers.

"We knew the 3G iPhone would be big, but we didn't expect iPhone accessory sales to overtake iPod Accessory sales until at least 2009," said iWorld spokesman Ryan Clifford. "The colossal demand for the Invisible Shield iPhone 3G full body protector, our No1 product in July, shows that iPhone owners want an almost invisible solution to keep their iPhone scratch-free. We've also been inundated with orders for iPhone chargers, mostly those for use in-car - our biggest seller for July was the Gear4 RoadTour Dual Charger"

iWorld have brought forward the launch of their iPhone store-within-a-store as a result of the unprecedented demand from iPhone users. Clifford: "Now that the iPhone has gone mainstream, and is available free on certain O2 contracts, we've seen a very different type of buyer visit iWorld.co.uk . This person isn't shopping for iPod Accessories, they want to kit out their iPhone with the best gear - so we've built them a dedicated section, found by clicking on the tab at the top of any page on the website. We already stock over 200 product lines for the iPhone, including iPhone Cases, iPhone Chargers and iPhone Speakers."

Notes: iWorld is owned by WorldStores Ltd, the fast growing and award winning UK-based multi-niche online retailer founded and financed by Joe Murray and Richard Tucker, the UK serial Internet entrepreneurs. Worldstores was founded in 2003 and has 25 niche websites, selling from laptop bags, to office furniture, beds and mattresses. The company plans to launch a further 5 niche stores in 2008, and 20 more in 2009

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Joe Murray
WorldStores Ltd
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