New York Times Launches iPhone Application

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The New York Times announced today the release of the NYTimes iPhone application (http://www.nytimes.com/ref/membercenter/iphonefaq.html), which gives readers offline reading capabilities, a photo browser with links to the related articles and personalization options for the iPhone and iPod touch models.

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Our new NYTimes iPhone application provides readers with an even richer, more personalized experience and greater access to our high-quality journalism whether they are on or offline.

Available for free at the iPhone App Store, the NYTimes iPhone application allows users to take advantage of the advanced capabilities of the iPhone and iPod touch user interface.

"Our readers are finding the iPhone to be a fantastic platform to experience The New York Times," said Vivian Schiller, senior vice president and general manager, NYTimes.com. "Our new NYTimes iPhone application provides readers with an even richer, more personalized experience and greater access to our high-quality journalism whether they are on or offline."

Features of the NYTimes iPhone application include:

Offline reading – access The Times's sections and articles to read on and offline. Simple navigation – view articles and pictures quickly. Photo view – browse the news in pictures and link to the related articles. Customization options – select four favorite sections of The Times for one-touch access. The NYTimes iPhone application syncs via Wi-Fi or the user's cellular network and downloads the latest news directly to the device, giving readers access to content offline and in airplane mode.

The NYTimes iPhone application includes a fixed ad position on article pages that functions both online as a click-through ad unit and offline as a display unit.

Compatible with any iPhone or iPod touch with operating system version 2.0, the application was designed by The New York Times and developed by The Times in cooperation with Atimi and its development team.

NYTimes iPhone application FAQs.

According to Nielsen Online, NYTimes.com had 17.7 million unique visitors in June and was the No. 1 newspaper Web site in the United States, a position it has long held.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Atimi Software, Inc.

Atimi Software, Inc. is a Vancouver-based, cross-platform development company with core strengths in programming and developing for the Macintosh platform. As a pure services company, Atimi handles high-value intellectual property (IP) for some of the largest technology companies in the world. Atimi's broad range of expertise and effective development processes helps clients to reach their target launch dates reliably and efficiently, thereby allowing them to focus on building strong, lasting relationships with their own customers.

This press release can be downloaded from http://www.nytco.com

MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5728767

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Kristin Mason