Apple iPhone 5 Announcement Coincides with Release of Zig Zag Principle

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The anticipated announcement of the new Apple iPhone 5 is not the only important release announcement today. Much like the iPhone 5, the Zig Zag Principle delivers powerful tools to help entrepreneurs succeed in business. Unlike the iPhone 5, the Zig Zag Principle is available for purchase today.

iPhone 5 and Release of the Zig Zag Principle Announced on the same day.

"The Road to Success is Never a Straight Line"

[The Zigzag Principle teaches] rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious.

The struggling economy has made it difficult to find good work the past five years, but the new business book The Zigzag Principle helps discouraged Americans take their destiny into their own hands to create a successful career.

“You can’t just wait around for the government or someone else to hand you your dreams,” said expert entrepreneur and author of The Zigzag Principle Rich Christiansen. “That’s never how life has worked, and it’s never going to be. Fortunately, The Zigzag Principle gives you a pattern you can follow to have the life you’ve always wanted.”

The Zigzag Principle details Christiansen’s strategy for building businesses without risking your life savings or giving away ownership of your idea. Instead, Christiansen says the better way is to start with what you have and zigzag your way to success.

“The road to success is never a straight line,” Christiansen said. “Charging directly to your goal will leave you dead by the roadside. Indeed, the times I have failed in business are when I didn’t zigzag. It’s a law of nature everyone innately understands, but most people don’t comprehend well enough to apply it to a business.”

Many of the concepts in The Zigzag Principle come from Christiansen’s experience as a former corporate executive and successful entrepreneur in more than 30 businesses he created. Though The Zigzag Principle is easy to understand, it can have far reaching and complex benefits that Christiansen and others believe will revolutionize your business and your life.

“[The Zigzag Principle teaches] rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious,” said Stephen R. Covey, author of the New York Times bestseller, 7 Habits of Highly-Effective People.

The Zigzag Principle releases today, and is available for purchase at Additional information on Rich Christiansen, The Zigzag Principle and other business-building tools and programs are also available on

About Rich Christiansen
Rich Christiansen describes himself as “a perfectly good technology executive turned entrepreneur.” He is the CEO of The Storm Group has founded or co-founded more than 30 businesses, each with less than $10,000. Before becoming an entrepreneur, Rich was known for his successes at Mitsubishi Electric, and Novell. He is the author of The Zigzag Principle (2011) and co-author and publisher of Bootstrap Business: A Step-by-Step Business Survival Guide (2009). Rich currently resides with his wife and five sons in Spanish Fork, Utah.

About The Zigzag Principle
The first time The Zigzag Principle was used was when author and entrepreneur Rich Christiansen was building thee company Castlewave as a proof for the material is his book, Bootstrap Business: A Step-by-Step Business Survival Guide. The Zigzag Principle consists of ten steps divided into three sections: Firm Foundations, Zigzagging and the Guardrails. Since Christiansen began using The Zigzag Principle, four out of his last five businesses have become multimillion-dollar successes. Released October 4, 2011, The Zigzag Principle has sold more than 7,500 copies and is available for order at


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