Brawn GP Racing Announces New Pricing and More Chances to Win a Mercedes SL Roadster

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From August 11-18, the Brawn GP Racing iPhone and iPod Touch game will be on sale for 50% of retail ($1.99)

Brawn GP Racing Screen Shot

We had a great response when we debuted on the App store, and with the addition of the new U.S and European tracks, we want to make it accessible to a larger audience

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To celebrate one month from the release of Brawn GP Racing, iPhone users for one week (August 11-18) can download the game for only $1.99 (50% of retail). Brawn GP Racing is the first GP Racing Game for the iPhone and iPod Touch, where users can compete and earn points towards a luxurious Mercedes SL Roadster, bringing the thrills of real life winnings to the iPhone.

Brawn GP Racing has added two new tracks. Following the successful London track, the Transamerica and European International Circuits add a whole new level of challenge to the game, along with breathtaking iPhone graphics, as you whiz by Caesar's Palace or the tower at the Stratosphere.

Each player is ranked globally on the on-line scoreboard at http://www.brawngpcontest.com. The higher one's ranking on each track, the more points he earns towards the contest. The contest will end at the precise time at which the winning car crosses the finish line in the last race of the season in Abu Dhabi on November 1, 2009. A draw will be held on November 12th, where all eligible users will participate with the number of points they've earned according to their ranking, and the grand winner will receive a brand new Mercedes SL. The contest is available to US, Canada and UK residents only.

More information about the game and the contest, including its live global leader board, official trailer and download instructions, can found at http://www.brawngpcontest.com

"We had a great response when we debuted on the App store, and with the addition of the new U.S and European tracks, we want to make it accessible to a larger audience," said Markellos Diorinos, iPhone Marketing Director at Upstream. "We're really excited to provide Brawn GP Racing to the iPhone user base at this new introductory price and intensify the competition for the Mercedes SL."

About Brawn GP Formula One Team

Brawn GP is based on a 15-acre site located at the heart of the UK's motorsport valley and just a few miles away from the historic Silverstone circuit. For over ten years, the team's headquarters in Brackley have been developed into one of the world's leading Formula One facilities. Home to over four hundred and fifty highly-skilled employees and led by the multiple world championship winning experience of Ross Brawn, one of the best engineering minds in Formula One, the team has high expectations for its future and achieving success on Formula One's global stage.

About Upstream

Upstream is a leading company in the mobile marketing space with operations in more than 40 countries. Its list of customers includes some of the largest Mobile Operators in the world (such as Vodafone Italy & Romania, TIM Italy & Brazil, Orange Spain, Comcel Colombia, Personal Argentina, O2 Czech Republic, TMN Portugal and Cosmote in Greece) as well as Brands and Media blue chip companies (such as Nestlé, The Coca-Cola Company, Shell, BSkyB and ESMAS). The company has 7 offices in Athens, London, Toronto (since 2008), Rome (since 2008), Bucharest, Mexico City and Buenos Aires (since 2009).

Contact:
Laurie Cutts                                    
Cipher Mobile Media                                
Tel: +1 (617) 413-7377 (US)

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