iQ Media Introduces analytiQs Service

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Tailored Insights on PR and Communications Effectiveness

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“analytiQs enables senior public relations and communications executives to quantify the business value of outreach programs," John Derham, CEO of iQ Media.

iQ Media, the media intelligence platform technology leader, today announced the official launch of analytiQs, a custom-designed capture, measurement and reporting service that empowers public relations, communications, and marketing professionals to understand and demonstrate the value of an organization’s publicity.

analytiQs has unprecedented access to cliQ – the largest US broadcast TV, online news and social content portal in the world –- to mine data on brand performance and transform media content into valuable reports including brand awareness, target audience reach and publicity values. With prime access to both real-time and archived broadcast and online media, executives can strategically use analytiQs to effectively plan high-level business initiatives including media and marketing.

“We’ve developed a powerful analytics tool that exceeds all capabilities available in the industry today. Our media intelligence platform makes it easy for large or small media teams that garner lots of media coverage to detect brand, industry and competitive trends by distilling the information into custom reports tailored to each client,” said John Derham, CEO of iQ Media. “analytiQs enables senior public relations and communications executives to quantify the business value of outreach programs, and serves as an indispensible tool to help guide overall corporate strategy.”

iQ Media’s quantitative marketing experts consult with in-house communications and marketing teams as well as public relations and advertising agencies to create individualized data blueprints of impact measurement, coverage trend analysis, and competitive intelligence.

Tailored report packages provide actionable insights for senior management and include highly customized data analyses with overlays of financials, sales, and relevant KPI.

analytiQs is immediately available to iQ Media clients.

About analytiQs
analytiQs is iQ Media’s custom-designed capture, measurement and reporting service that empowers public relations, communications, and marketing professionals to understand and demonstrate the value of an organization’s publicity. analytiQs leverages iQ Media’s own cloud-based media database, cliQ – the largest US broadcast TV content in the world –- to mine data on brand performance and transform media content into valuable reports including brand awareness, target audience reach and publicity values.

About cliQ
cliQ is iQ Media’s cloud-based, media intelligence platform – the largest US broadcast TV, online news and social content database in the world. cliQ is an innovative way to work with all forms of public media content to better control corporate messages, protect brands, and power innovative communications and outreach programs. Advanced capturing, sharing and management capabilities empower organizations to go beyond traditional media monitoring to truly leverage the power of TV video, online news, and social media in outbound communications.

About iQ Media
iQ Media is leading the most important technology transformation in the history of broadcast TV, online news, and social media monitoring. It is the transformation from traditional media monitoring services to Media Intelligence Platforms. iQ Media’s cloud-based database, cliQ, empowers clients to move beyond media monitoring to proactively leverage media content to drive topline revenue and further their strategic communications goals. Learn more at http://www.iqmediacorp.com.

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Steve Gerrard
iQ Media
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