IRON Solutions and Pervasive Software Accelerate Data Integration in Agricultural Equipment Industry

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Leading service provider for the equipment industry partners with global leader in data integration, advancing data-as-a-service solutions to vertical market.

Pervasive Software® Inc. (NASDAQ: PVSW), a global leader in cloud-based and on-premises data integration, and IRON Solutions®, Inc., the leading source of Equipment Market Intelligence™ used by the agricultural, industrial and outdoor power equipment industries in North America, announce their partnership at the Metamorphosis 2010 Executive Summit at the San Jose Marriott in San Jose, California. With IRON Solutions’ recent deployment of IRON HQ™, the leading customer and equipment lifecycle management service for the equipment industry, Pervasive becomes a key partner providing data integration services.

“Pervasive is a powerful partner for IRON’s Data-as-a-Service (DaaS) offerings,” states Scott Derksen, IRON Solutions Chief Information Officer. “As innovative companies move to web-based services like IRON HQ™, and enjoy the numerous business benefits, these new delivery models also cause dramatic shifts in information utility. In order for the services we provide to meet these challenges, data needs to be accessible in various web-based services and applications. Pervasive enables IRON to manage and deliver business critical information in the cloud with more utility and velocity than before.”

With the launch of IRON HQ™, integration to equipment dealers’ various business systems and customer data applications is an integral component. IRON Solutions identified Pervasive’s cloud- and on-premises-based integration and data quality technology as ideally suited to deliver data-as-a-service for their vertical solution to be consumed by different applications as well as delivered in different forms.

“The exploding variety of data sources and interfaces, combined with the accelerated pace of business, drive the need for integration platforms rather than traditional, brittle ad hoc coding solutions from years past,” states Mike Hoskins, CTO and general manager, Integration Products, for Pervasive. “The most powerful business intelligence and decision-making solutions are always driven by multiple sources of data from both within and outside organizations. In a world of increasingly cloud-based as well as traditional software applications, bringing that data together has become more critical than ever. Pervasive is delighted to work with cutting-edge, industry-leading organizations like IRON Solutions to successfully tackle that opportunity.”

About IRON Solutions, Inc.
IRON Solutions, Inc., http://www.ironsolutions.com, is the leading source of used and new equipment information and customer and equipment lifecycle management services for the agricultural, industrial and outdoor power equipment industries. IRON Solutions publishes the Official Guide for farm equipment, the Outdoor Power Equipment Official Guide and the IRON Search Buyers Guide for Farm Equipment. IRON Solutions’ IRON World™ services include IRON GUIDES™, IRON HQ™, IRON BUYER-NET™, IRON BUILDER™, IRON IGNITER™ and IRON SEARCH®. The company’s equipment marketing web sites, http://www.ironsearch.com and http://www.equipmentconnector.com, provide a global digital marketplace for buyers and sellers of used equipment as well as a targeted audience for agricultural, construction and heartland advertisers. For over 50 years, IRON Solutions has been the industry leader in Equipment Market Intelligence™ providing services to leading financial, government, OEM and dealer organizations including, Deere & Company, Case IH, New Holland, AGCO, Kubota, Agricredit Acceptance, CNH Capital and USDA.

About Pervasive Software
Pervasive Software (NASDAQ: PVSW) helps companies get the most out of their data investments through agile and embeddable software and SaaS services for data management, data integration, B2B exchange and analytics. The embeddable Pervasive PSQL™ database engine provides robust database reliability in a near-zero database administration environment for packaged business applications. Pervasive's multi-purpose data integration platform, available on-premises and in the cloud, accelerates the sharing of information between multiple data stores, applications, and hosted business systems and allows customers to re-use the same software for diverse integration scenarios. Pervasive DataRush™ is an embeddable parallel-processing platform enabling data-intensive applications such as claims processing, risk analysis, fraud detection, data mining, predictive analytics, sales optimization and marketing analytics. For more than two decades, Pervasive products have delivered value to tens of thousands of customers in more than 150 countries with a compelling combination of performance, flexibility, reliability and low total cost of ownership. Through Pervasive Innovation Labs, the company also invests in exploring and creating cutting edge solutions for the toughest data analysis and data delivery challenges. Robin Bloor, Chief Research Analyst and President, The Bloor Group and Founder, Bloor Research, recently cited Pervasive as one of the “10 IT Companies to Watch in 2010.” For additional information, go to http://www.pervasive.com.

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Lisa Bocklage
IRON Solutions, Inc.
636-343-8000 ext. 6243
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