First TV and Radio campaign for ‘Masters of our trade’, IronmongeryDirect

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IronmongeryDirect, the UK’s largest online and mail order supplier of ironmongery products to the trade, is to launch its first ever national TV and Radio campaign across a number of channels and stations.

Ironmongery Direct TV Advertisement

Ironmongery Direct TV Advertisement

Due to hit screens from 1st – 22nd November 2011 on Dave, Discovery:Shed and Turbo, the TV ads will run in evening and weekend slots

IronmongeryDirect, the UK’s largest online and mail order supplier of ironmongery products to the trade, is to launch its first ever national TV and Radio campaign across a number of channels and stations.

Both radio and TV ads introduce IronmongeryDirect’s new strapline ‘Masters of our trade’. With the UK’s biggest range of quality ironmongery products in stock, the fastest next day delivery in the industry, an award winning service and low trade prices, IronmongeryDirect are the masters of their trade.

Due to hit screens from 1st – 22nd November 2011 on Dave, Discovery:Shed and Turbo, the TV ads will run in evening and weekend slots. The 30 second debut DRTV ad, created in conjunction with MostlyMedia and produced by PangaeaTv, features a tradesman talking about his favourite tools of the trade which includes the IronmongeryDirect catalogue which he classes as an equally important tool.

The radio campaign is due to air daily on TalkSport at the same time as the TV ad.

The company has recently moved to new premises investing in brand new business management systems which represent an investment of over £2.5 million.

IronmongeryDirect increased turnover by 25% in 2010 to £12.5 million achieving a sixth year of consecutive growth.

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Graham Ridley
Ironmongery Direct
01702562794
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