mobileCore Announces a Self-Service Developer Tool to Help Developers Promote Their Apps

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Mobile application publishers achieve up to 5x better results cross-promoting their own applications using the mobileCore OfferWall from ironSource.



The mobileCore OfferWall achieves better results than other forms of advertising, because it doesn't look like the ads users typically see.

ironSource announced its unique cross-promotion tool for mobile application developers now available on the mobileCore platform. The mobileCore tool allows developers to promote their additional applications to their users on an appealing Offer Wall within the application in use.

Mobile application developers and publishers may cross promote their applications that are integrated with the mobileCore platform. mobileCore offers a range of modular developer tools to encourage engagement, distribution and monetization without disrupting the user experience or usage. The Offer Wall is one of several possible ad formats that mobileCore offers for the monetization of mobile apps, including interstitial ads and slider ads. mobileCore SDKs are Google-compliant.

Itay Riemer, Head of Mobile at ironSource, commented, "The mobileCore OfferWall achieves better results than other forms of advertising because it doesn't look like the ads users typically see."

The straight-forward mobileCore cross-promotion tool takes about one minute to set up in the easy-to-use mobileCore developer panel. Application developers can clearly see the number of ads, CTR and CVR.

The participating developers can use this information to aid decision-making regarding further cross promotion and app development. There is no obligation of traffic share with other developers, but it is an option.

About mobileCore

mobileCore is an app monetization and distribution platform focusing on user engagement. mobileCore is developed by global digital delivery company ironSource. With rich experience and data driven systems, the mobileCore team creates solutions that fit independent developers and huge brands alike. Learn more about mobileCore at

ironSource Israel (2011) Ltd. is the leader in online software distribution, offering a complete ecosystem for downloadable applications including all aspects of user acquisition, conversion, monetization, integrated analytics and optimization. ironSource platforms include installCore, mobileCore, AfterDownload, CAST and App*reciate. Founded in 2009 and based in Tel Aviv, Israel, ironSource is a privately held company backed by Carmel Ventures, an affiliate of the Viola Group. For more information please visit us at

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