Website for Virginia Museum of Fine Arts Designed by Ironworks Consulting Increases Site Traffic by 115%

Share Article

Ironworks, a management, Web and IT consulting firm, is pleased to announce that the redesigned website for the Virginia Museum of Fine Arts (VMFA) has increased website traffic by almost 115%, and also led to rising social media interactions and more museum memberships.

News Image
Ironworks is honored to be responsible for the new web presence for VMFA at a time when the Museum is undergoing such an evolution

Past News Releases

RSS

Ironworks, a management, Web and IT consulting firm, is pleased to announce that the redesigned website for the Virginia Museum of Fine Arts (VMFA) has increased website traffic by almost 115%, and also led to rising social media interactions and more museum memberships.

VMFA engaged Ironworks to implement a new content management system along with a full creative redesign of its site http://www.vmfa.museum. Launched in April, the new website is user-friendly, easy to maintain, exudes brand identity, and promotes interest in the organization and the services it provides.

“The Virginia Museum of Fine Arts has transformed its existing galleries with the addition of the James and Frances McGlothlin Wing, the Claiborne and Lora Robins Sculpture Garden and a 600 space parking deck museum complex,” states director Alex Nyerges. “The transformation carries over to our virtual museum with a well-designed website, robust social media and WiFi in the Museum to enable visitors to stay connected.”

The new website has improved VMFA’s site usage significantly, more than doubling the average time users spend on the site and increasing the number of pages per visit.” Ironworks also positioned social media features on the home page that have increased social media interaction between VMFA and its visitors. Some exciting new features include:

VMFA’s most recent Twitter entry is displayed prominently on the home page.

All pages in the site may be shared on popular social media websites such as Facebook and Twitter using the “Share” feature located in the header.

The VMFA blog has been integrated into the VMFA website making the content searchable throughout.

Users of the website may now subscribe to updates to the VMFA website through their RSS feed readers.

High resolution images of popular works of art housed within the VMFA permanent collections can be zoomed to show the detail of the piece and are also easy to share with friends and followers.

The VMFA’s new website launch coincided with the Museum’s transformative expansion project, which added 165,000 new square feet to its existing 380,000 square-foot building. The public grand opening of the Museum was celebrated in early May of this year. The new website, along with the expansion, has led to an increase in museum visitors and memberships. Together, the new website and expansion have greatly enhanced the way visitors experience VMFA.

In addition to the creative redesign, Ironworks leveraged Ektron 400.NET Content Management System, giving VMFA a website that can be easily maintained by content contributors within the organization. Content contributors are now able to add, modify and publish their own content without involving IT. Workflow allows business areas to review and approve their own content, decreasing the turnaround time for getting new content out to the public.

“Ironworks is honored to be responsible for the new web presence for VMFA at a time when the Museum is undergoing such an evolution,” notes Will Loving, COO of Ironworks Consulting. “The goal for the website design and functionality was to be on par with the Museum’s Top-10 ranking and we feel like we have accomplished this. The expanded physical exhibition space allows the Museum to share more of its assets with the community as does the new website with over 300 items from the collection available online. We are pleased to add VMFA to our roster of leading arts institutions.”

About Ironworks Consulting
Ironworks is a management, IT and Web consulting firm with one mission - never fail a client. Ironworks offers expertise to clients nationwide in the practice areas of Strategy and Program Management, Business Process Improvement, User Experience, Content Management, Portal Solutions, Enterprise Search, Service-Oriented Architecture, and Business Intelligence. Headquartered in Richmond, Va., Ironworks also operates from offices in Tysons Corner, Va., Raleigh and Charlotte, N.C., and Minneapolis, Minn. For more information, visit http://www.ironworks.com.

About the Virginia Museum of Fine Arts
With a collection of art that spans the globe and more than 5,000 years, plus a wide array of special exhibitions, the Virginia Museum of Fine Arts is recognized as one of the top comprehensive art museums in the United States. The museum’s permanent collection encompasses more than 22,000 works of art, including the largest public collection of Fabergé outside Russia and one of the nation’s finest collections of American art. VMFA is home to acclaimed collections of English Silver, Impressionist, Post-Impressionist, British Sporting and Contemporary art, as well as renowned South Asian, Himalayan and African art. In May 2010, VMFA opened its doors to the public after a transformative expansion, the largest in its 74-year history. Programs include educational activities and studio classes for all ages, plus fun after-hours events. VMFA’s Statewide Partnership program includes traveling exhibitions, artist and teacher workshops, and lectures across the Commonwealth. General admission is always free. For additional information, telephone 804-340-1400 or visit http://www.vmfa.museum.

Contact Jen Moody, Ironworks 804.591.2555 or jmoody(at)ironworks(dot)com, or Suzanne Hall, VMFA 804.204.2704 or Suzanne(dot)hall(at)vmfa(dot)museum

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jen Moody

Suzanne Hall
VMFA
804.204.2704
Email >
Visit website