First-Ever Style Week Orange County™ to
Feature Lauren Conrad’s Return to the OC
Celebrity Designer’s ‘Homecoming
Fashion Show’ Kicks Off Week of Irvine
Spectrum Center Events with Shows by Other OC designers, H&M and
Nordstrom
IRVINE, Calif. (Business Wire EON/PRWEB ) August 12, 2008 --
Celebrity designer Lauren Conrad will celebrate her Orange County
homecoming as she kicks off the first-ever Style Week Orange County™
at Irvine Spectrum Center on September 8 through 13. In addition,
renowned retailers Nordstrom, Macy’s and H&M
will join iconic Orange County surf brands Hurley and Roxy for this
ground-breaking week of fashion shows and in-store events.
Conrad will debut her fall collection while kicking off Style Week
Orange County with a runway show on September 8 at Irvine Spectrum
Center, just a few miles from where she grew up in Laguna Beach. Her
line is carried at Nordstrom at Irvine Spectrum Center.
“This is a wonderful homecoming for me, and I
look forward to seeing old friends - and making new ones,” said
Conrad, popular star of The Hills on MTV. “Because
it was so close to my home, I grew up shopping at Irvine Spectrum Center
and still visit the center when I’m in Orange
County. I’m excited to return to my roots and
participate in the first-ever Style Week Orange County.”
Located in the heart of Orange County, Irvine Spectrum Center is one of
Southern California’s most popular shopping
and fashion destinations. The outdoor center is home to the nation’s
first pairing of Nordstrom and Target.
“Spectrum draws sophisticated shoppers and
trend-setters from my hometown of Laguna Beach, as well as Newport Beach
and other areas of the region,” Conrad said.
Last year’s debut of the Lauren Conrad
Collection reflected the designer’s beach
girl lifestyle and Orange County upbringing. Her fall collection
presents timeless pieces that are sophisticated and chic, to “bring
out the Southern California girl in you,”
according to Conrad.
The week-long fashion event will feature six runway shows and dozens of
in-store fashion events, designer appearances and a House of Style that
visitors and fashionistas can tour. Among the events will be Adam Saaks
of Ed Hardy, who will custom create his signature t-shirts for customers
at Metropark, and Olympic medalist and 2008 ESPY winner Gretchen
Bleiler, who is launching a line she designed for Oakley.
After the Lauren Conrad Collection launches Style Week Orange County™
on September 8, the week will continue with the hottest fall fashions
from Macy’s; Seventeen magazine; Marie Claire
and H&M the Spectrum Collection, featuring designers from various stores
at Irvine Spectrum Center; and Nordstrom, showing Fall 2008.
“We are thrilled to participate in the
first-ever Style Week Orange County,” said
May Koby, Nordstrom Irvine Spectrum Center store manager. “Our
Irvine Spectrum customers love fashion and this is a perfect opportunity
to share what’s in the store for the upcoming
season.”
Style Week Orange County also marks the first fashion show for H&M since
the international retailer held a fashion extravaganza for 850 people in
Central Park in 2006.
“H&M is excited to be a part of the
first-ever Style Week Orange County, and Irvine Spectrum Center is a
great place to showcase H&M’s latest fall
fashions on the runway,” said Jennifer
Uglialoro, an H&M spokesperson. “We love
our Orange County shoppers, who are among our most fashion savvy
customers.”
For a complete schedule of events and more information on Style Week
Orange County, visit www.StyleWeekOC.com
or www.myspace.com/styleweekorangecounty.
Irvine Spectrum Center, owned by The Irvine Company, is located where
the San Diego (405) Freeway and the Santa Ana (5) Freeway meet in Irvine.
Irvine Spectrum Center offers a unique mix of shopping, dining and
entertainment in a beautiful Spanish-themed atmosphere, including
Edwards Irvine Spectrum 21 Cinemas, Nordstrom, Macy’s,
Target, H&M and more than 130 other specialty stores, restaurants and
other entertainment venues. For more information call (949) 753-5180 or
visit www.ShopIrvineSpectrumCenter.com.
To download more photos, fact sheets and press releases related to
the event, visit: www.styleweekoc.com/press/
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5752293
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