Irvine Company Apartment Communities Web Sites Win 'Standard of Excellence' Awards

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Rental-Living.com and MyRental-Living.com Receive Prestigious WebAwards from Web Marketing Association

Irvine Company Apartment Communities

Real Estate Standard of Excellence.

Two Irvine Company Apartment Communities Web sites have been recognized by the Web Marketing Association with awards for their overall appearance and functionality in the categories of Real Estate and Intranet.

In the real estate category, Rental-Living.com was recognized for "Real Estate Standard of Excellence." MyRental-Living.com was recognized in the intranet category for "Intranet Standard of Excellence." Both Web sites were designed by LJG Partners and developed by Sitewire.

"We're thrilled to receive these awards from the Web Marketing Association," said Nicole Conniff, Irvine Company Apartment Communities' senior director of marketing. "These awards recognize the incredible work that our marketing team and our agencies are doing together, and the valuable feedback from the judges will guide us as we strive to ensure that both Web sites are useful resources for potential and current residents of our communities. Rental-Living.com helps apartment seekers locate a home in their desired location, floor plan and price. And MyRental-Living.com is very popular among residents of our apartment communities."

This is the second time that Rental-Living.com and MyRental-Living.com have earned major honors from the Web Marketing Association, as both Web sites received awards in 2007. Web sites are judged using the following criteria: Design, ease of use, copywriting, interactivity, use of technology, innovation and content.

Judges comments about Rental-Living.com include: "Great design! I liked the attention that went into the specific rental sites, way to go the extra mile" and "Very pleasant, visually appealing, thoughtfully designed." MyRental-Living.com received these comments from the judges: "Great concept of putting all renter information in one easy place" and "Good sense of layout, design and graphics. The classifieds are a great idea as well, along with the Maintenance Request feature."

To view these award-winning sites, visit Rental-Living.com and MyRental-Living.com.

About Web Marketing Association
The WebAwards is an annual Web site award competition that names the best Web sites in nearly 100 industries. The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development. Staffed by volunteers, the organization is made up of Internet marketing, online advertising, public relations and Web site design professionals who are interested in improving the quality of online advertising, Internet marketing and Web site promotion.

About Irvine Company Apartment Communities
Irvine Company Apartment Communities owns and operates approximately 115 apartment communities in Orange County, Silicon Valley, Los Angeles and San Diego. It is also the exclusive builder of new multi-family rental projects in its master-planned communities on The Irvine Ranch. For more information, visit Rental-Living.com.

About Sitewire
Sitewire is an evolutionary marketing agency that leverages emerging media and accelerates reaching measurable results. At its core is a focus on working with clients in developing an evolving strategy to produce, protect, support and direct their brand's web presence. Sitewire's revolutionary adaptive tactics concept allows brands to react and respond to real world issues, instead of being trapped by them. For more information, please visit http://www.sitewire.net.

About LJG Partners
LJG Partners is one of California's leading digital media firms. Founded in 1994, the Company provides communication solutions including Web and intranet sites, interactive presentations, 3D animation, hi-definition video, and traditional print / packaging that actively engage audiences and ultimately provide measurable business value. LJG's extensive customer base includes Sony, Avery Dennison, Toyota, Sempra Energy, Hilton Hotels, Westfield and Kyocera. Learn more about LJG's award-winning work at http://www.ljg.com.

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