The unique combination has been the basis of Isharya since day one and the evolution of each collection paints a clear picture of our journey as sisters-in-law, mothers, designers, business women, friends, and most of all, fashion-obsessed women!
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New York, NY (PRWEB) July 30, 2009
Isharya, a hot up-and-coming luxury fashion jewelry brand quickly making a mark on the fashion scene worldwide, has joined the esteemed Fragments Showroom in New York City.
"I am very excited that Fragments will represent the Isharya Collection because it is perfect for this moment in time, yet everlasting. It's bold. It's beautiful. It's priced right. And it's original." - Janet Goldman, C.E.O. Fragments
Season after season, Isharya continues to create a seamless fusion of luxurious global vitality, techniques from their Royal Indian heritage, and a unique combination of modern materials in each impeccable Collection. The sister-in-law duo behind Isharya, Gauri and Radhika Tandon, design their collections based on the innate influences of Indian royalty and the international Art Nouveau style of the early 20th century. Isharya first emerged in the world of fashion jewelry four years ago with massive exposure for their cult-worthy embellished wood cuffs, statement ebony rings, Bollywood inspired chandelier earrings and turquoise and coral bangles turquoise and coral bangles.
They continuously research and travel the World to insure their Collections are always created with original techniques and progressive aesthetics; whether that means setting traditional Indian silk brocade fabrics in resin as in the Floating Brocade Collection or combining tiers of shattered glass to give the illusion of rough cut diamonds, known as "Polki", in oversized chandelier earrings and stunning bib necklaces. The designers transfuse bold sapphires and greens to create their Plumage Collection, reinterpreting exotic feathers in exquisite layers of carved enamel.
"The unique combination has been the basis of Isharya since day one and the evolution of each collection paints a clear picture of our journey as sisters-in-law, mothers, designers, business women, friends, and most of all, fashion-obsessed women!" say Radhika and Gauri.
Isharya's willingness to push the boundaries of contemporary fashion jewelry and the designers' endless energy expended to inspire shoppers has made Isharya the most recognized and internationally accepted Indian-inspired luxury costume jewelry brands today. Isharya Collections can be found in over 500 retail and online stores worldwide, including Net-a-Porter, Harrods, Harvey Nichols, Henri Bendel, Liberty, and Anthropologie.
Isharya baubles have been featured in Elle, Glamour, Harper's Bazaar, British Vogue, InStyle, Marie Claire, Town & Country, and WWD. Isharya jewels have been worn by today's top celebrities; including Camille Belle, Drew Barrymore, Duffy, Eva Longoria, Hayden Panettiere, Hilary Duff, Jessica Simpson, Linda Evangelista, Lisa Rinna, Lucy Liu, and Vanessa Williams.
The Fall/Winter 2009-2010 and a sneak peak of the Spring/Summer 2010 Isharya Collections will be exhibited for trade only at the famed ENK Accessories Circuit August 2 - 4 and ENK Coterie September 22 - 24 at the Javits Center in New York City. For more information about the Isharya brand, visit http://www.isharya.com.
About Fragments Showroom
In 1984, Fragments was the first of its kind in the country to recognize that something was missing in the market. Fragments made it acceptable to wear jewelry that fit with Runway fashions. Fragments opened a showroom to carry the top of the line, most avant garde jewelry designers from around the world, where they look for and discover great new talent. Thus began the era of Fashion Jewelry, as it is known today.