iShop Town Expands Their NFL Pro Shop Before Super Bowl XLIV

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iShop Town has expanded their NFL Pro Shop in preparation of Super Bowl week 2010. iShop Town’s creation has given fans another avenue to purchase sports gear for their favorite NFL, MLB and NCAA teams.

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Obviously we were in a hurry to get all of the Saints and Colts merchandise live, but we also wanted to offer a nice selection of officially licensed paraphernalia from all of the more popular NFL teams in time for the end of the NFL season.

iShop Town, which launched in November 2009, has stepped up efforts to add more team gear to their NFL pro shop before Super Bowl XLIV between the Colts and Saints. “The demand for sports paraphernalia has continued to grow and the Internet continues to lead the way” stated the CEO of iShop Town. “iShop Town was created to give shoppers across the country another avenue to purchase sports gear for their favorite team in the convenience of their own home”.

With free shipping, iShop Town is not alone in offering this major benefit in helping to make Internet shopping more competitive with traditional brick and mortar stores. In fact according to the 2009 Forrester Holiday Report 42% of consumers surveyed said that free shipping offers motivate them to buy more than in the past when purchasing online.

“Obviously we were in a hurry to get all of the Saints and Colts merchandise live, but we also wanted to offer a nice selection of officially licensed paraphernalia from all of the more popular NFL teams in time for the end of the NFL season” said iShop Town’s CEO. “We are excited by our current offerings, but plan on continue to expand selection.”

Future plans at iShop Town include expanding the MLB store to shop MLB merchandise and the NFL Store to include all teams as well as adding merchandise from the majority of NCAA schools.

About iShop Town:

iShop Town (http://www.ishoptown.com) is a Yahoo based store headquartered in Pasadena, California that offers a variety of merchants an ecommerce platform to showcase their products to consumers with the goal of providing a first class shopping experience. Free fast shipping on top quality merchandise is the cornerstone of the service as well as providing the security for shopping that comes with a Yahoo based ecommerce store.

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Andrew Splichal
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