Sobeys Brings Award-Winning Israeli Gold™ Olive Oils to Canada

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Gourmet Israeli Gold™ Olive Oils are available in Canada for the first time at Sobeys stores in three provinces.

The Harrington Trace Corporation announced today that its gourmet Israeli Gold™ extra virgin olive oils are now available at Sobeys stores in three provinces in western Canada. Sobeys is introducing all three extra virgin single-note varietals at its stores in Alberta, Manitoba and Saskatchewan.

Israeli Gold™ extra virgin olive oils were introduced in the United States in July 2005 and quickly met with acclaim. The Manzanilla varietal won the Best New Oil, Vinegar or Salad Dressing Item at Kosherfest 2005 in New York in November. Saveur Magazine named both the Manzanilla and Barnea varietals to its list of twelve olive oils recommended in its December 2005 issue and in March, 2006, the oils were recommended by the New York Times, with food columnist Florence Fabricant naming the Soury varietal her favorite.

“I am extremely pleased that Sobeys is bringing Israeli Gold™ oils to Canada,” said John McBride, president of Harrington Trace, “Sobeys is not only making our oils available to Canadians for the first time, but it has the ability to bring Israeli Gold™ oils to a much larger number of customers than we could otherwise reach.”

The Harrington Trace Corporation is a privately-held gourmet food and beverage import company headquartered in Springfield, Massachusetts.

Sobeys Inc., (TSX: SBY) headquartered in Stellarton, Nova Scotia, is a leading national grocery retailer and food distributor. The Company owns or franchises approximately 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA extra, IGA and Price Chopper. Sobeys Inc. is committed to providing the most worthwhile experience for its customers, employees, franchisees, suppliers and shareholders. More information on Sobeys Inc. can be found at

Israeli Gold™ is a trademark of The Harrington Trace Corporation.


John McBride


The Harrington Trace Corporation

(413) 303-1290

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