The Sony World Photography Awards Join with iStockphoto to Find the World's Best Amateur Photographers

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iStockphoto has partnered with the World Photography Awards to become the offical Amateur Selection committee for the 2009 Sony World Photography Awards (SWPA).

iStockphoto has partnered with the World Photography Awards to become the offical Amateur Selection committee for the 2009 Sony World Photography Awards (SWPA).

Run alongside its professional awards, SWPA invited amateur photographers from across the globe to submit their images into any of the nine amateur categories, which iStockphoto's expert team then judge down to the top shortlist. The categories cover a broad range of subjects from portraiture to sport, architecture to fashion, and offer an all-encompassing competition for the photographic world.

The shortlist of ten amateur photographers per category will be announced on 24 February 2009. From these, eight category winners will be chosen by the official 2009 Judging Committee comprising of selected World Photographic Academy members and later showcased as part of the 2009 Finalists Exhibitions in Cannes from 14-19 April 2009 and will go on to be part of the annual SWPA Global Tour throughout 2009 and 2010.

One of the eight category winners, chosen by the 2009 Judging Committee, will be awarded The Sony World Photography Awards Amateur Photographer of the Year title. As part of their prize, this overall winner will be flown to Cannes to attend the SWPA gala awards ceremony and collect the prize of $5,000 onstage.

iStockphoto is the world's busiest online image market, where every single second someone from around the world downloads a royalty-free image or video. Since 2000, iStockphoto has helped thousands of photographers hone their skills and gives them a platform to sell their work professionally. This makes iStock a perfect partner for the WPA whose aim is to support and promote photographers worldwide.

Further information about the Sony World Photography Awards can be found at http://www.worldphotographyawards.org .

For all enquiries about iStockphoto, please contact:
Kara Udziela
kara (at) istockphoto (dot) com
503-260-0441

For all press inquiries about the Sony World Photography Awards please contact:
Jill Cotton or Elise Oliver at Colman Getty
T: 00 44 20 7631 2666
E: jill (at) colmangetty.co.uk / elise (at) colmangetty.co.uk

Notes to editors:
The Sony World Photography Awards (WPA), launched in 2007, lend a global platform for the photographic industry and community. Through a variety of international programmes including the week-long Festival at The Sony World Photography Awards, the launch of an online magazine and a gallery, an international student programme and a touring exhibition, the WPA will continue to discover new talent and create avenues through which to reward photographers with the support and expertise of industry professionals. The winner of L'iris d'Or - the best photograph for both the amateur and the professional awards - will be announced at the awards ceremony in Cannes on 16 April 2009

The WPA website, http://www.worldphotographyawards.org, now features an online magazine and gallery. It also includes comprehensive information about the awards, the categories, a current list of World Photographic Academy members, and key dates. Images from the 2008 awards are available via the website's press centre.

Scott Gray, Managing Director of the WPA and Astrid Merget, Event Director, are available for interview through Colman Getty

Images from the 2008 awards are available via the website's press centre.

About Sony:
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.55 billion for the same period. For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony.eu/presscentre.

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