CTX Resources Offers Helpful Tip Sheets for IT Channel Executives

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Topics include alliances, partner recruiting, marketing & sales

Stephen Reid, CTX Resources

Authors are world-class professionals with extensive experience in IT partner-channel marketing, sales, alliances and operations.

How should IT channel managers go about recruiting the right partners? And after those partners are recruited, how can marketers ensure the channel partnerships are successful?

These are just some of the topics that CTX Resources -- a new firm that provides IT companies with interim talent to fill short-term gaps in their partner channel-management resources -- will cover in its series of educational tip sheets for IT channel executives.

The series, called “Channel Management Briefs,” will look at a variety of channel- management topics. Example subjects include alliance planning and execution; channel enablement; program design and development; partner recruiting and enablement; and marketing and sales execution. Authors of the briefs are CTX Associates -- all world-class professionals with extensive experience in IT partner-channel marketing, sales, alliances and operations.

IT executives may request courtesy copies of Channel Management Briefs at the CTX website.

About CTX Resources

CTX Resources offers short-term channel-management staffing to IT companies as an alternative to traditional full-time employees or outsourcing or consulting arrangements. The firm’s president and founder is Stephen Reid, who spent more than 17 years in senior channel-marketing and sales-leadership roles at IBM Corp.

More information about CTX Resources can be found at http://www.ctxresources.com.

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