Digital Fuel, "Innovation Of The Year" Finalist, To Compete For Top Honors At IT Service Management Conference

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Digital Fuel's ServiceFlow IT Cost Management Judged to be Among Products that "Made Greatest ITSM Contribution" in 2008; Product will be Showcased At Booth 301

IT Operations Financial Management Helps The Business Control Its Service Consumption

Digital Fuel, the leader in IT Service Management (ITSM) solutions, today announced it has been named a finalist in the "Innovation Of The Year" portion of the IT Infrastructure Library (ITIL) Awards sponsored by Pink Elephant, producer of the 13th Annual International IT Service Management Conference & Exhibition. Digital Fuel will exhibit at the conference, to be held February 22-25, 2009 in Las Vegas at the Bellagio Hotel, and will compete for top honors on February 24.

The ITIL Innovation Of The Year award, part of Pink Elephant's ITIL Awards event, recognizes a product or service developed by the vendor community that has made the greatest contribution to IT Service Management in the last calendar year. As a finalist, Digital Fuel was cited for ServiceFlow, an IT Cost Management software solution that helps enterprises minimize IT costs and deliver maximum business value by creating cost transparency and visibility.

The ITSM conference is the largest and most respected IT Service Management conference in the world. Now in its 13th year, the conference offers CIOs, CTOs, project managers, IT consultants and others advanced training in IT Service Management and ITIL, and showcases the latest in ITSM-focused products and services.

"This conference is one of the most important annual gatherings for companies who are focused on systems that optimize the value of IT investment. As a prominent IT Cost Management product, ServiceFlow has had a great impact on our customers' pursuit of increased business value through better IT cost visibility. We believe those results figured prominently in our being named finalist for 'Innovation Of The Year,'" said Yisrael Dancziger, CEO of Digital Fuel.

Digital Fuel's ServiceFlow helps IT organizations cost, price, bill, and control services spend and usage. The software provides the IT cost visibility that is a requisite capability in order to operate an IT service organization like a well-run business. Using ServiceFlow's powerful business application, IT departments can reduce and optimize costs strategically for maximum business benefit through greater visibility into IT costs such as the total cost of each business service and its unit cost, as well as what to charge for services based on consumption. It can also show chargeback details and the cost drivers behind the total cost of each service, in order for executives to better manage IT spend.

ServiceFlow takes a uniquely holistic approach to the automation of business processes critical to ITIL v3, the latest version of the industry standard IT Infrastructure Library. It automates the customer- and business-facing processes of Service Catalog, Service Level Management, and Service Financial Management specified in ITIL v3.

Pink Elephant's ITIL "Innovation Of The Year" Award will be announced from the conference's main stage at the Bellagio Hotel at 8:30AM on Tuesday, February 24. Throughout the conference, Digital Fuel will showcase its ITIL solutions from its exhibit in Booth 301.

Forrester Research has produced a case study, "IT Operations Financial Management Helps The Business Control Its Service Consumption", that details the experiences of Nationwide Mutual Insurance, a user of ServiceFlow IT Cost Management. For a free copy of the study, go to .

About Digital Fuel:
Digital Fuel Technologies, Inc., is the leading provider of Service Catalog Management, Service Level Management (SLM) and Service Cost Management software solutions for IT, Communications, HR, F&A in enterprises and commercial service providers. The company's ServiceFlow business software applications manage billions in Telco, IT and other business services at companies and governments around the world such as British Telecom, Cisco, Computacenter, CSC, Cummins, Dell, General Electric, IBM, Nationwide, Nestle, O2, Procter & Gamble, Siemens, SITA, Sprint, Steria, Telefonica, Telus, WiPro and many others. Digital Fuel is headquartered in San Mateo, California, USA, with offices across North America and Europe. Learn more at .

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Tony Keller
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