Digital Fuel Dominates IT/Business Alignment Conversation At ITSMF Germany 2008

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Global Event Tackles IT-Business Alignment through Case Studies, Active Conversations and Highly-Rated SAP Presentation Featuring Digital Fuel

It was clear at this year's conference that the discussion was at a new level, focused more on things related to business and IT alignment

Digital Fuel®, the leader in IT Service Management (ITSM) solutions, today announced that the recent itSMF Germany 2008 was extremely successful, with record attendance and a strong focus on IT/Business alignment. Despite the global economic downturn, forward thinking service organizations are aggressively accelerating their ITSM and ITIL initiatives and seeking standard platforms such as Digital Fuel's ServiceFlow ITSM software for managing business services to reduce costs and improve services. The success of this annual event underscores the market's maturity and excitement around realizing the promise of aligning IT with business.

This year's itSMF event was highlighted by active discussions and featured numerous real-world use cases of forward-thinking organizations that are implementing ITIL and other ITSM standards to drive true cost reductions and business impact. Specifically, SAP gave a "standing-room only" presentation on "Next Generation Service Management: Aligning IT to Business," featuring real-life, practical examples from SAP AG and Digital Fuel on how to improve IT operations to better align with business. Digital Fuel also exhibited along with strategic partner amasol AG and participated in many customer interactions and conversations around ITSM excellence and managing business services through software solutions such as Digital Fuel's ServiceFlow.

"It was clear at this year's conference that the discussion was at a new level, focused more on things related to business and IT alignment," said Hans-Peter Fröschle, CEO for itSMF Germany. "Today, beyond the bits and bytes, we're seeing a new approach centered around bringing together all of the stakeholders into the process to identify and reduce the real cost drivers in IT and business services. SAP's presentation was one of the top-rated sessions, as it conveyed practical advice on how to accomplish IT alignment with the business and showed real-world examples where this was accomplished with Digital Fuel's ITSM software."

"I am pleased that our presentation was well-received, as it further validates SAP's focus on core enterprise processes that foster alignment between business and IT," said Matthias Barth, solution manager for Professional Services, SAP AG. "It also highlighted our collaboration with Digital Fuel solutions, whereby SAP delivers a comprehensive view on the business side of IT service management. This strategy and the supporting solutions are driven from real-life customer experiences."

Digital Fuel ServiceFlow has achieved Powered by SAP NetWeaver® status for integration with the SAP NetWeaver technology platform. Digital Fuel ServiceFlow is a global standard for managing business services to reduce costs and improve services. The company's approach to ITSM is grounded in the idea that IT and business must align for true cost reduction and business impact to occur. The success and activity associated with this year's itSMF event is clear proof that Digital Fuel is delivering a critical solution to a massive and growing market need.

To learn more about how Digital Fuel can help dramatically reduce IT service costs, visit the Digital Fuel website at and sign up for a free trial of the ServiceFlow solution.

About Digital Fuel
Digital Fuel Technologies, Inc., is the leading provider of Service Catalog, Service Level Management (SLM) and Service Financial Management software solutions for IT, Communications, HR, F&A in enterprises and commercial service providers. The company's ServiceFlow business software applications manage billions in Telco, IT and other business services at companies and governments around the world such as British Telecom, Cisco, Computacenter, CSC, Cummins, Dell, General Electric, IBM, Metro, Nestle, O2, Procter & Gamble, Siemens, SITA, Sprint, Steria, Telefonica, Telus, VW, WiPro and many others. Digital Fuel is headquartered in San Mateo, California, USA, with offices across North America and Europe. Learn more at

SAP, SAP NetWeaver and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.
All other product and service names mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Media Contact:
Jesse Odell
+1 (415) 625-8555
fuel (at) launchsquad (dot) com


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