This acquaintance-based filtering and word-of-mouth spread will assure that consumers get the most personally relevant deals with the least effort.
SAN JOSE, Calif. (PRWEB) September 23, 2008
"It has been widely reported that traditional Internet promotional models have proven to be inefficient in Facebook," says Harry Soza, CEO of vyrl mkt. "Check It Out is a more effective method of reaching consumers than the historic 'banner ad and click' approach, and it creates an exciting new solution by leveraging word-of-mouth viral spread. It builds on the everyday dialogue that naturally occurs between friends; we're simply utilizing the Internet to take these conversations to levels that were never before possible."
For suppliers, retailers and advertisers, Check It Out delivers an unprecedented ability to promote their products within the ever-expanding networks of connections and relationships between people. For consumers, Check It Out enables users to learn about valuable deals from all types of major retailers, manufacturers and suppliers, and to easily share information about these deals with their friends.
"Check It Out is not a pure search model: most users will learn about deals because their friends will tell them about the deals," adds Soza. "This acquaintance-based filtering and word-of-mouth spread will assure that consumers get the most personally relevant deals with the least effort."
Leveraging Technology to Drive Value
Check It Out utilizes vyrl mkt's "vyrlmatch" technology that characterizes a consumer's needs based not only on the deals they take, but also on those they hear about from friends, along with the consumer patterns of their peer group. Consumers are dynamically matched with relevant offers, and information about these offers can be readily be passed along to their friends, and tracked as the growing base of users expands.
Throughout this process strict controls are maintained so that any personally identifiable information about users and their friends, including any supplemental information supplied directly by the user, is fully protected and not available to any outside parties.
This viral promotion allows advertisers to uniquely and non-invasively reach consumers via online peer-to-peer conversations, enabling companies to:
Initiate virtual product placement in cyberspace, at virtually no cost; Establish a competitive advantage by stimulating word-of-mouth marketing; Increase product awareness and grow market share; Engage in a form of "loyalty program" with its best customers Facebook's mission is to give people the power to share and make the world more open and connected. Facebook users communicate and share information through the social graph, the network of connections and relationships between people. With more than 100 million active users, Facebook is the fourth-most trafficked website in the world.
In 2007, Facebook launched Facebook Platform, to enable companies and engineers to integrate with Facebook and gain access to millions of users. Millions of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people's lives.
About vyrl mkt, Inc.
vyrl mkt is at the forefront of a new generation of consumer classification, targeting and communications capabilities ("vyrlmatch" technology) that leverage the inherent profiling, messaging and viral nature of rapidly-growing social networks such as Facebook, MySpace, Bebo, Ning, and more. While maintaining strict privacy controls regarding personal information, this technology fast-forwards promotions into these Internet communities so that advertisers can more effectively market products and services to the 400+ million members of social networks. For more information about vyrl mkt, please visit: http://www.vyrlmkt.com. To go to Check It Out on Facebook, click here.