Liberty Photo Products Selects Iteration2 and Microsoft Dynamics AX as their Integrated Enterprise Solution

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Industry Leading Photo Imaging Manufacturer and Supplier selects Microsoft Dynamics AX to facilitate growth and achieve optimal efficiency.

Iteration2 (, an award winning provider of enterprise-wide business solutions announced today that Liberty Photo Products has chosen Microsoft Dynamics AX as their Enterprise Software Platform and Iteration2 as their implementation partner.

Liberty Photo Products, which is headquartered in San Clemente, CA, has been a supplier to the photo imaging industry for over 20 years ( They supply over 4,000 different products servicing over 12,000 locations. Some of their clients include national retail chains such as Walgreens, Albertsons, Costco, CVS, Eastman Kodak, Eckerd, Fujicolor Processing, Long Drugs, Safeway, Ritz Camera, and Rite Aid. They also provide products to retail minilabs, wholesale labs, motion picture studios and photographers, and online photo finishers.

“It was critical that we selected a software package that could provide quick analytic tools allowing us to better manage our inventory; target market; provide improved sales tools for our sales team; make true product costs visible to accurately price our products; and efficiently track past due accounts,” said Garry Green, President at Liberty Photo Products. “Iteration2 clearly demonstrated that all of our complex requirements and expectations would be exceeded with Microsoft Dynamics AX. Microsoft has a profound commitment to continually improving their “Best in Class” ERP software by investing over $2 billion annually on Research and Development…and with Iteration2 being selected as US Partner of the Year, we are confident we made the right decision on the solution and implementation partner.”

“Liberty Photo Products is an industry leader in the photo imaging industry and we are thrilled to have earned their business,” said Greg Carter, Vice President of Iteration2. “The necessity for industry leaders to operate at optimum efficiency is vital to their success. We look forward to enabling them to keep up with new opportunities and develop new ways to exceed their customer’s expectations. They are a highly regarded company and we look forward to helping them reach their goals in the future.”

About Iteration2

Iteration2 provides its clients with a superior enterprise software implementation experience at an attractive price. Combined with Microsoft’s integrated technology stack and unsurpassed financial strength, this provides a growth platform for today and tomorrow. Iteration2 is a Microsoft Gold Certified Partner, a leading provider of Microsoft Dynamics AX (formerly Microsoft Axapta), and the 2005 US MBS Partner of the Year.

Iteration2’s vertical industry expertise, enterprise software industry domain experience, and exceptional technical skills with Microsoft technologies provide its clients with clear strategic business advantage. Iteration2 is based in Irvine, CA and has sales offices in strategic locations throughout the United States. Please visit the company’s website at

About Liberty Photo Products

Liberty Photo Products supplies a full range of minilab equipment replacement parts, lab consumables, innovative digital imaging equipment, wide format inkjet media, and a wide array of retail imaging products including custom branded flash memory and CD’s / DVD’s. After more than twenty years of servicing the industry, Liberty’s product range has evolved from ball bearings to over 4000 different products catering to the retail minilab, online photo finisher, school photo finisher, professional and custom lab, sign shop, and photographer. Please visit the company’s website at

For more information:

Greg Sad,

Marketing Director


(949) 789-1020

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