iTrek’s 'The Travel Agent Is Dead' TVC Making Competition Shut Down

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iTrek online competition for filmmakers shutdown by Chartis, due to complaints from travel agents the world over

The Competition is Dead

With the increasing number of travel products purchased online, it was only a matter of time before Australia would follow the European consumer trend. This has seen low cost travel insurance providers reduce the travel agent market share from 80% to 20% over the last 10 years.

http://www.itrektravelinsurance.com.au iTrek Travel Insurance has announced that its online competition inviting budding filmmakers to create its national TVC campaign entitled 'The Travel Agent Is Dead' has been abruptly shut down at the request of Chartis due to outraged Travel Agents worldwide.

Chartis, who underwrites iTrek insurance products, has requested iTrek to pull the plug on the controversial campaign after complaints from disgruntled travel agents in America and Australia threatening to boycott their travel agent products.

iTrek’s director, Eddie Feltham, says, "It's with great disappointment that we have had to close down this competition due to pressure being placed on our underwriter Chartis. Our competition aim was to highlight to the Australian public the exorbitant prices being charged by travel agents in Australia for travel insurance, with some enjoying commissions of over 50%."

"It is clear from the hostile response of travel agents including hate mail, malicious blog posts and cyber attacks on our website, that travel agents do not want it exposed that there is an alternative. It is much cheaper to buy direct from online travel insurance providers."

In an interesting turn of events however it seems that the message is getting out, with a considerable spike in web traffic since the beginning of the campaign, and iTrek sales growing up to 30%.

Benjamin Gower, co-director of iTrek, explains, "With the increasing number of travel products purchased online, it was only a matter of time before Australia would follow the European consumer trend. This has seen low cost travel insurance providers reduce the travel agent market share from 80% to 20% over the last 10 years."

iTrek Insurance plans to continue to find innovative and interesting ways to inform the Australian public of their travel insurance options and shall compensate all TVC entries submitted before 19th March 2010.

For more information or for interviews with Directors please contact Anna Rizzo at Publissimo PR and Events on 02 9519 3710 or anna(at)publissimo(dot)com(dot)au.

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Anna Rizzo
Publissimo PR and Events
612 9519 3710
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