Marchex Announces Contextual Advertising Agreements with Publisher of
Robb Report and ITtoolbox
Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), in conjunction with its
subsidiary IndustryBrains, today announced that it has signed separate
contextual advertising agreements with CurtCo Media, a publisher serving
ultra-luxury markets with a powerful network of leading lifestyle
publications, as well as ITtoolbox, one of the Internet’s
leading communities focused on professional information technology and
its applications.
Under the agreement with CurtCo, which takes effect immediately, Marchex
is providing its contextual advertising solutions to selected online
publications from CurtCo’s base of premium
lifestyle titles, including several Robb Report publications, along with
Home Entertainment magazine and others. Under its pact with ITtoolbox,
also effective immediately, Marchex is extending its solutions to highly
targeted portions of ITtoolbox’s online
platform, including its information technology discussion communities,
blogs, and other targeted Web sites.
Marchex’s contextual advertising solutions
enable advertisers to place their product or service listings directly
on premium Web sites and/or on specific sections or pages of such sites,
based on relevance. This approach allows brand-name publishers to
directly benefit from the value of their respective online brands,
content and site traffic. CurtCo Media and ITtoolbox add to Marchex’s
relationships with more than 100 vertically focused and brand-name
online publishers, such as BusinessWeek Online, The Motley Fool,
Forbes.com, and the Ziff Davis online properties; as well as a large
base of premier advertisers.
“We chose Marchex because of its successful
track record in the IT marketplace,” said
George Krautzel, president of ITtoolbox. “Marchex’s
solutions are flexible and scalable enough to easily deploy to the
varied components of the ITtoolbox community, whether our blogs, groups,
or targeted knowledge bases.”
About CurtCo Media
CurtCo Media serves the ultra-luxury markets with a powerful network of
leading lifestyle publications, including the world's most acclaimed
journal of connoisseurship, Robb Report, as well as Worth, The
Robb Report Collection, Robb Report Home Entertainment, Robb Report
Motorcycling, Robb Report Luxury Home, Robb Report Vacation Homes,
ShowBoats International, San Diego Magazine, Gulfshore Life, Sarasota
Magazine, Arts & Antiques and CurtCo's Digital TV.
About ITtoolbox
ITtoolbox is an online community, enabling peers to share professional
knowledge about information technology. Since 1998, ITtoolbox has helped
professionals make IT decisions and stay current in the rapidly changing
IT market through peer collaboration. The ITtoolbox platform
incorporates a professional network, blogs, discussion groups and a
wiki, facilitating targeted community interaction in which IT
advertisers can participate through a proprietary contextual matching
system. This combination of community and advertising value has made
ITtoolbox a leading destination for professionals and a leader in online
advertising, performing for more than 700 clients, including Microsoft,
IBM, Oracle, Dell and HP. http://www.ITtoolbox.com
About Marchex, Inc.
Marchex (www.marchex.com) is a
technology driven search and media company focused on vertical and local
online traffic. Specifically, the company is focused on search
marketing, local search, and direct navigation. Marchex's platform of
integrated performance-based advertising and search marketing services
enables merchants to efficiently market and sell their products and
services across multiple online distribution channels, including search
engines, product shopping engines, directories and selected Web sites.
About IndustryBrains
IndustryBrains, a wholly owned subsidiary of Marchex, is a leader in
monetizing vertical and brand-name Web sites through contextual
advertising solutions. Since 2002, the company has built a platform of
high-quality traffic by leveraging its proprietary technology to offer a
site-specific approach to contextual advertising under a business model
that combines bid-for-placement and relevancy. This approach has allowed
IndustryBrains to create relationships with more than 100 vertically
focused and brand-name online publishers, such as USATODAY.com,
BusinessWeek Online, The Motley Fool, Forbes.com, and the Ziff Davis
online properties; as well as a large base of premier advertisers. For
more information, visit www.industrybrains.com.
Safe Harbor Statement
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release regarding
our strategy, future operations, future financial position, future
revenues, certain statements and expectations regarding the asset
acquisition, projected costs, prospects, plans and objectives of
management are forward-looking statements. We may not actually achieve
the plans, intentions or expectations disclosed in our forward- looking
statements and you should not place undue reliance on our forward-
looking statements. Actual results or events could differ materially
from the plans, intentions and expectations disclosed in the
forward-looking statements we make. There are a number of important
factors that could cause Marchex's actual results to differ materially
from those indicated by such forward-looking statements which are
described in the "Risk Factors" section of our most recent periodic
report and registration statement filed with the SEC. We disclaim any
intention or obligation to update any forward-looking statements.
See the original story at: http://eon.businesswire.com/releases/ittoolbox/report/prweb492721.htm
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