VoloMedia Expands Distribution of iTunes Plug-in with "Dilbert" Cartoon Podcasts : Innovative plug-in supports the iPhone 2.2 release for "over the air" downloads

Share Article

VoloMedia Inc., which provides advertising and reporting solutions for portable video and audio from the PC to devices such as iPods and iPhones, today announced Ringtales as the latest content partner to adopt the VoloMedia iTunes plug-in, extending the value of their popular podcasts by measuring ad consumption in their content wherever it is downloaded.

News Image
We're excited to be launching VoloMedia's new iTunes plug-in for our Dilbert animated cartoon podcast

Ringtales is the publisher of "Dilbert," recently selected by iTunes as one of the best video podcasts for 2008, and other popular podcasts such as "The New Yorker Animated Cartoons." In addition to adopting the VoloMedia iTunes plug-in, Ringtales is driving consumer subscription and showcasing the "Dilbert" podcast to advertisers through a microsite located at http://www.volomedia.com/volocast/landing/dilbert/. By integrating VoloMedia's iTunes plug-in, Ringtales enhances the audience reach, tracking, measurement, monetization, and reporting of their podcasts whether consumed on PCs or iPods and iPhones.

The United States Air Force is already on board with an advertising campaign that targets "Dilbert" and other podcasts into which VoloMedia dynamically inserts and tracks ads.

"We're excited to be launching VoloMedia's new iTunes plug-in for our Dilbert animated cartoon podcast," said Michael Fry, president of RingTales, "Podcasts are our most popular distribution channel with both viewers and advertisers. The plug-in's enhanced metrics and increased usability will ensure that the Dilbert and New Yorker animated cartoon podcasts will continue to be among the most sought after on iTunes."

For consumers, the plug-in provides interactive social features leveraging the "power-of-pause" for iTunes podcasts, which allow users to share, bookmark, and find related content. The user experience is enhanced by three buttons—Share, Bookmark and More—that appear whenever a video podcast is paused or reaches its conclusion. The plug-in is compatible with the recently released iPhone 2.2 operating system, which allows users to download podcasts directly to their iPhones.

"Portable media such as video and audio podcasts are an increasingly vital distribution channel for publishers, especially for those with premium content that commands higher advertising value," said Brian Steel, CEO of VoloMedia. "For publishers and advertisers, our new iTunes plug-in delivers detailed and anonymous consumption metrics even for those watching videos offline. For consumers familiar with traditional browser-based functionality like sharing favorites via e-mail and discovering similar content, this is now available for video podcasts directly from the iTunes media player."

The VoloMedia iTunes plug-in is integrated with VoloMedia's Campaign Management Portal, allowing publishers and advertisers to manage media, run advertising campaigns and access reports. Customers receive timely, comprehensive metrics on media consumption, including partial downloads, completed downloads and actual consumption of content from both online and offline environments.

About VoloMedia Inc.

VoloMedia provides advertising and reporting solutions for downloadable media, extending the reach of video and audio from the PC to the portable device. The company's patented products and technologies enable dynamic advertising insertion and rotation, targeting, measurement, reporting and campaign management. VoloMedia's products and services are utilized by some of the largest and most well known media companies, including MSNBC, Entertainment Studios, Fox News, Gamepro and Public Radio International, to unlock the value of their downloadable media by enabling advertisers to accurately reach and measure high-value audiences. Founded in 2005, the company is headquartered in Sunnyvale, CA and is funded by Mayfield Fund, Sutter Hill Ventures, and Worldview Technology Partners. http://www.volomedia.com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jocelyn Johnson
Visit website