VoloMedia Expands Distribution of iTunes Plug-in with "Dilbert"
Cartoon Podcasts
Innovative plug-in supports the iPhone 2.2 release for “over the
air” downloads
SUNNYVALE, Calif. (Business Wire EON/PRWEB ) December 17, 2008 --
VoloMedia Inc., which provides advertising and reporting
solutions for portable video and audio from the PC to devices such as
iPods and iPhones, today announced Ringtales as the latest content
partner to adopt the VoloMedia iTunes plug-in, extending the value of
their popular podcasts by measuring ad consumption in their content
wherever it is downloaded.
Ringtales is the publisher of “Dilbert,” recently selected by iTunes as
one of the best video podcasts for 2008, and other popular podcasts such
as “The New Yorker Animated Cartoons.” In addition to adopting the
VoloMedia iTunes plug-in, Ringtales is driving consumer subscription and
showcasing the “Dilbert” podcast to advertisers through a microsite
located at http://www.volomedia.com/volocast/landing/dilbert/.
By integrating VoloMedia’s iTunes plug-in, Ringtales enhances the
audience reach, tracking, measurement, monetization, and reporting of
their podcasts whether consumed on PCs or iPods and iPhones.
The United States Air Force is already on board with an advertising
campaign that targets “Dilbert” and other podcasts into which VoloMedia
dynamically inserts and tracks ads.
"We're excited to be launching VoloMedia’s new iTunes plug-in for our
Dilbert animated cartoon podcast," said Michael Fry, president of
RingTales, "Podcasts are our most popular distribution channel with both
viewers and advertisers. The plug-in's enhanced metrics and increased
usability will ensure that the Dilbert and New Yorker animated cartoon
podcasts will continue to be among the most sought after on iTunes."
For consumers, the plug-in provides interactive social features
leveraging the “power-of-pause” for iTunes podcasts, which allow users
to share, bookmark, and find related content. The user experience is
enhanced by three buttons—Share, Bookmark and More—that appear whenever
a video podcast is paused or reaches its conclusion. The plug-in is
compatible with the recently released iPhone 2.2 operating system, which
allows users to download podcasts directly to their iPhones.
“Portable media such as video and audio podcasts are an increasingly
vital distribution channel for publishers, especially for those with
premium content that commands higher advertising value,” said Brian
Steel, CEO of VoloMedia. “For publishers and advertisers, our new iTunes
plug-in delivers detailed and anonymous consumption metrics even for
those watching videos offline. For consumers familiar with traditional
browser-based functionality like sharing favorites via e-mail and
discovering similar content, this is now available for video podcasts
directly from the iTunes media player.”
The VoloMedia iTunes plug-in is integrated with VoloMedia’s Campaign
Management Portal, allowing publishers and advertisers to manage media,
run advertising campaigns and access reports. Customers receive timely,
comprehensive metrics on media consumption, including partial downloads,
completed downloads and actual consumption of content from both online
and offline environments.
About VoloMedia Inc.
VoloMedia provides advertising and reporting solutions for downloadable
media, extending the reach of video and audio from the PC to the
portable device. The company's patented products and technologies enable
dynamic advertising insertion and rotation, targeting, measurement,
reporting and campaign management. VoloMedia’s products and services
are utilized by some of the largest and most well known media companies,
including MSNBC, Entertainment Studios, Fox News, Gamepro and Public
Radio International, to unlock the value of their downloadable media by
enabling advertisers to accurately reach and measure high-value
audiences. Founded in 2005, the company is headquartered in Sunnyvale,
CA and is funded by Mayfield Fund, Sutter Hill Ventures, and Worldview
Technology Partners. www.volomedia.com
See the original story at: http://eon.businesswire.com/releases/itunes_plug/volomedia_itunes/prweb1765564.htm
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