"Their unique process enables consumers to make deals for affordable designer products, giving consumers unprecedented access to designer products at discount prices."
Ontario, Canada (PRWEB) January 26, 2012
iUnic, Inc. – pronounced ‘I Unique’ – is a Canadian company determined to address the needs of both designers and consumers in these uncertain financial times. By catering to the needs of both, iUnic hopes to bring consumers fashions they love at an affordable price, while introducing and promoting designers to an audience they might not have otherwise had access to.
High Fashion Doesn’t Need to be High Priced
Consumers love unique items and the latest styles, but hate paying designer prices. An emerging market in e-commerce is the blend of designer products with mass production. By doing so, iUnic has eliminated the high cost of customized items caused by small operations.
Their unique process enables consumers to make deals for affordable designer products, giving consumers unprecedented access to designer products at discount prices.
A few of the top-notch designers that have signed on to take advantage of iUnic’s unique business model are London based designers, FABRYAN, Sacred Heart Collections designer Brandi Russell and Narrina designer, Natasha. According to Debbi DiFonzo McCulloch, iUnic’s Vice President of Public Relations, “iUnic has sought out independent fashion designers with high quality designs from all corners of the industry. Our hope is to help these emerging designers find a broader audience, while at the same time providing unique fashions that every fashionista can afford.”
Introducing the “Tipping Point”
With iUnic, the one of a kind designer shopping experience, they have established relationships with key manufactures to produce items based upon a minimum order called a "tipping point.” Once the tipping point is reached, the price is significantly reduced. With the power of group buying, iUnic is able to find balance between price and uniqueness.
The iUnic process is both simple and efficient. The consumer chooses a stylish design from any number of designers from around the world. The tipping point savings, often as high as a 75% reduction from the retail cost, is determined by iUnic’s extensive network of manufacturers. The designer product is then posted to the website with the regular price and the discounted tipping point price. If enough customers agree to buy the product, the tipping point is reached and consumers get the designer item at the discount price. If the tipping point is not reached, the consumer can still buy it at the retail price.
iUnic Balances Cost with Individuality
What makes this global marketplace different from the hundreds of others is the way iUnic has been able to balance the more reasonable costs associated with mass production, and the desire for consumers to purchase an unique item. With each design, the designer has the option to limit the number of pieces available in any given area. This means that consumers can get the one-of-a-kind experience without the extraordinarily high price of a one-of-a-kind item.
iUnic will be offering customized designer items in the United States and Canada soon, with plans to expand into Asia and Europe. For business and investor inquiries please contact investors(at)iunic(dot)com.