San Jose, Calif. (Vocus) November 18, 2010
iVdopia, the largest video and rich media mobile advertising network, today launched the world’s first HTML5 video and rich media ad formats for the mobile web: InWAP™ and PreWAP™ ads. For the first time in mobile advertising, brand advertisers will now have access to the vast number of audiences that access the internet from their mobile web browser – and not just from Smartphone devices – but from hundreds of other feature phones that currently populate the U.S. market.
Up until now, advertisers have been restricted to advertising on WAP sites using only static image banners and textual links, which lack the ability to create strong user engagement and interactivity. Bringing its expertise in mobile video advertising with HTML5 technology, iVdopia allows advertisers to engage users on WAP sites with dynamic video and interactive rich media ads, including InWAP ad formats – video and rich media ads that play within the webpage – and PreWAP ad formats – video and rich media ads that auto-play when a webpage is loaded onto mobile screens.
The InWAP and PreWAP video ad formats will be served using iVdopia’s HTML5 video ad-serving platform, V5 and will include a variety of animated effects from Future5, its HTML5 ad-authoring tool. InWAP and PreWAP video ads can be combined with the Talk2Me™ landing page, to offer customized engagements for users to share on social media sites, email, view multiple videos, or interact with the brand’s mobile website. All this takes place within the phone’s browser, and the user can opt out anytime from the ad and continue browsing the WAP site.
“InWAP and PreWAP ads will revolutionize advertising on the mobile web,” said Saurabh Bhatia, Chief Business Officer at iVdopia. “For the first time, we have a rich, HTML5 filled, mobile web experience to bring to users across devices and platforms. Combined with the scalability that WAP offers to reach millions of more users than those targeted on apps alone – the user engagement and interactivity that these video and rich media ads bring will be phenomenal!”
While the growth for mobile applications is taking off, the mobile web offers the largest scale across multiple-platforms and devices. Industry experts reveal that in the last year alone, mobile internet consumption grew by 110 percent in the U.S., and that there are roughly between 80 – 97 million mobile Internet users today. Moreover, the convenience of web access on mobile phones has attracted a fair share of male and female users, with those aged between 13-34 years driving WAP usage. While users can now access the mobile web from Smartphones and most feature phones, mobile web usage is the highest in Apple iOS and Android handsets.
“We’re extremely excited to launch the first HTML5 video and rich media ads for the mobile web. With this achievement, iVdopia extends its entire suite of HTML5 innovations and now offers the complete mobile video advertising solution: ads served in apps and within WAP,” said Chhavi Upadhyay, COO at iVdopia. “So far, advertising on the mobile web has been more direct response than user engagement focused. Advertisers have been unable to effectively bring users to interact, and text links and static banners averaged 0.1 – 0.2% CTR. Video on the other hand, brings animation, visuals and sound with interaction rates as high as 0.7-0.9%, enhancing user experience. The post-video landing pages go beyond call-to-action and provide a deeper level of brand engagement.”
Publishers can easily incorporate the InWAP and PreWAP ads on their webpages with the iVdopia API, compatible with HTML5-supported browsers like Safari and Chrome. A demonstration of the ad units can be seen here: http://i2.vdopia.com/dev/sandbox_adserver/?page=productgalleryprewap
iVdopia (http://www.ivdopia.com) is the largest video and rich media mobile advertising network bringing the powerful visuals and interactivity of video to millions of smart phone device users. Serving over a hundred million video and one billion rich media mobile impressions, iVdopia provides advertisers, publishers and application developers with one the most effective and device-independent platforms for the mobile advertising industry. As a “first to market” pioneer to launch multiple rich media and video ad formats, development tools and an HTML5 ad-serving platform for smart phones, iVdopia provides a unified mobile video ad experience across all devices, regardless of operating system or hardware. iVdopia's video and rich media mobile solutions are used by leading publishers and advertisers such as Verizon, Starbucks, Microsoft, Wrigleys, McDonalds, Coca-Cola, Universal Studio, Warner Brothers and Miller Lite to deliver premium advertising campaigns.
The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.
Tall Grass Public Relations
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