Parents are willing to let kids spend an average of $14 a month and at least two hours on the device every day.
New York, NY (PRWEB) March 01, 2012
A research report released by iYogi Insights takes a closer look at how American parents view the iPad for their children. This is at a time when Apple is claiming the device to be the latest learning tool set to disrupt the education system with its new iBooks textbook application. Despite the high price tag and debate around this device, the latest research conducted by iYogi based on a survey of more than 2000 of its customers found that an encouraging 33% parents are willing to buy or have already bought their children iPads. The study also reveals that parents are willing to allow kids to spend an average of $14 a month and at least two hours on the device daily.
Apple’s strategy of entering the home via school and through making learning fun is likely to work in its favor as 92% of the parents willing to buys kids an iPad approve of its use for homework and 88% of them say their children are doing well at school. Interestingly, 57% of these parents with two or more children said they would be happy if the iPad keeps their kids out of their hair.
However, a majority of 67% parents are still reluctant to buy an iPad for their kids. Of these, 67.2% would rather buy them a computer, laptop, or a netbook and 26.5% are ready to buy a Kindle. A significant 34% of the unconvinced are worried that owning an iPad will keep their children away from making more friends and 50% believe that their kids are better off playing outdoors.
“iPad touted as the hottest gadget of the times continues to be a favorite topic of debate and discussion especially on its usefulness to children in particular and whether it is an expensive toy or possibly a nifty device which can make learning fun and interactive.,” says Vishal Dhar, President Marketing and Co-founder, iYogi, “With Apple marketing the use of iPads for kids and education we decided to ask our large subscriber base on what they thought. The encouraging results show a significant one third of the parent population give a thumbs up. With the rumored launch of iPad 3, 2012 will continue to be the year of the iPad.”
To read the detailed report go to http://insights.iyogi.com
Matt Farrell (USA)
Indira Das (INDIA)