IZOD and JCPenney Team Up to Provide Clothes for Kids of All Sizes

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Specialty sizes mean all children can head back-to-school in approved school wear in 2006.

A recent government study has revealed that 33% of US children are overweight or about to become so. As the back-to-school season approaches, JCPenney and IZOD have teamed up to produce Approved School Wear in plus sizes. Having a wide range of sizes to fit all students has always been a concern for schools. This year, IZOD and JCPenney will allow a far broader range of children to head back-to-school in high fashion.

“With more and more children needing larger sized clothes, it’s vital that we meet all of

our students’ clothing needs,” said Donna Barranco Fisher, Educational Consultant at Fishman & Tobin. “By producing more plus and husky sizes, we are ensuring all parents will be able to get their kids the clothes they need to meet their school’s dress code requirements.”

Brand designers, children’s apparel manufacturers and retailers have teamed up to bring Approved School Wear fashion along with great value and high quality to stores in virtually every corner of America. IZOD and JCPenney are stepping up to the challenge by providing Approved School Wear that is stylish, comfortable and easy to care for.

JCPenney and IZOD offer top quality, great value and tremendous convenience for parents with uniforms that are easy-care, durable, and stain- and wrinkle-resistant. The IZOD uniform line is available in three easy ways from JCPenney: in most stores during the back-to-school season, online at http://www.jcp.com and through the JCPenney catalog, accessible 24 hours every day at 1-800-222-6161. Most school dress code policies are listed at http://www.IZODed.com where parents and students can search for their individual school’s requirements.

Regardless of where you are, or when you want to shop, you can now find cost-effective, easy solutions to nearly every dress code, uniform or spirit day requirement with styles from America’s most trusted brands in Approved School Wear at leading retailers like JCPenney.

Web sites:

JCPenney Online 24/7 Uniform Shop

http://www.jcpenney.com/

IZOD / Look up dress codes

http://izoded.com/dressCodeSearch.php

Contact:

Liam Collopy

Vice President

LCO - Levine Communications Office

1180 S. Beverly Dr. Third Floor

Los Angeles, CA 90035

T: 310.300.0950 x 232

F: 310.300.0951

http://www.LCOonline.com

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