Jackson & Coker Produces Online Video Holiday Message for Hospitals and Medical Providers

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The firm’s use of social media personalizes communication with hospital administrators and doctors seeking practice opportunities.

Jackson & Coker
Hopefully our friends in the medical profession can relate to the special lyrics in our rendition of ‘My Favorite Things’ and also recall special memories associated with their traditional family celebration of the holidays.

Physician recruitment firm Jackson & Coker has produced a YouTube online video extending a singing holiday greeting to over 300,000 hospital administrators, physician recruiters, doctors and other health care providers. The video can be enjoyed by clicking on http://www.youtube.com/watch?v=SHnxZJlGrMY.

“Rather than just mail customary holiday cards to everyone, we wanted to do something different,” remarked company president, Sandra Garrett, who offers a brief personal greeting at the end of the video. “Hopefully our friends in the medical profession can relate to the special lyrics in our rendition of ‘My Favorite Things’ and also recall special memories associated with their traditional family celebration of the holidays,” she added.

Among physician staffing firms, Jackson & Coker is on the forefront of advancing its mission of assisting hospitals and physicians through the use of social media. In addition to creating a YouTube channel, the company also maintains updated Facebook, LinkedIn and Twitter accounts. Along with a general Twitter site, the firm also manages separate Twitter sites focused on the main medical specialties the company recruits for: Anesthesiology / CRNA, Emergency Medicine, Primary Care, Psychiatry, Neurology, Radiology and Surgery.

Edward McEachern, vice president of marketing, mentioned: “Social media is definitely the wave of the future—with over 480 hospitals nationwide managing over 900 social media sites and over 65% of physicians regularly using social media outlets. To better serve hospitals and doctors, we want to be actively present in the online communities that they are drawn to and participate in.”    

The firm’s social media initiative, he noted, is to provide busy health professionals with real-time information related to breaking medical news, industry trends and professional concerns, consumer health advice, and tools for patient education.

“Another benefit to physicians is to enable our permanent placement recruiters to video client hospitals, administrators, and the communities that the recruiters visit in order to most effectively present practice opportunities to qualified candidates,” Mr. McEachern said. “We expect to start posting these videos online early in 2010.”

He further commented: “The placement process is greatly enhanced by presenting interested candidates a short video that captures the look and feel of a hospital or medical group. They’re all the more comfortable and enthusiastic interviewing over the phone or in person once they have a glimpse of the medical setting where they may be practicing.”

Jackson & Coker’s principal social media sites are grouped on the firm’s main website home page: http://www.jacksoncoker.com.

About Jackson & Coker

Begun over three decades ago, Jackson & Coker has been a leader in physician recruitment through the placement of physicians in both permanent placement and locum tenens physician jobs. The firm specializes in anesthesiology jobs, psychiatry jobs, surgery jobs, primary care jobs as well as emergency medicine jobs. Headquartered in metro Atlanta, the firm has earned a reputation for providing cost-effective, time-sensitive solutions to both government and commercial health care organizations. The recruitment staff works in two divisions of the company: Retained Search, which places physicians in over 40 medical specialties in permanent staff positions, and locum tenens, a staffing model that recruits medical providers (physicians and CRNAs) for temporary vacancies.

Jackson & Coker has earned a “Gold Seal” designation as a “Certified Health Care Staffing Service” by the Joint Commission and is affiliated with a credentials verification organization (JH CVO) that has received certification by the National Committee for Quality Assurance (NCQA) in ten out of ten credentialing elements.

The firm also produces the online monthly Jackson & Coker Industry Report that offers timely articles, special reports, white papers, industry surveys and other matters of interest to the medical community at large. Here’s the link to JCIR: http://www.jacksoncoker.com/physician-career-resources/newsletters/default.aspx.

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