Legal Marketing Association Southeastern Chapter presents Texas Mini-Conference

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The Legal Marketing Association Southeastern Chapter (LMASE) announces the second mini-conference in a series of three for 2011. The conference will be held in Houston, Oct. 28, 2011, at Maggiano’s Little Italy Conference Center from 8 a.m. until 4:30 p.m.

Legal Marketing Association Southeastern Chapter

We have scheduled influential speakers who will examine topics of importance for a variety of audiences within the legal community.

Local and national legal marketing professionals will gather to cover industry topics including branding, business development, client interaction and professional development. (A full conference agenda is included below.)

LMASE designed the one-day conferences as an opportunity to assemble the leading minds in legal marketing and share the latest industry best practices and trends in a convenient format. The conference is geared toward legal marketers, law firm administrators, attorneys and other professional services marketers.

“We have scheduled influential speakers who will examine topics of importance for a variety of audiences within the legal community,” says Tom Helm, 2011 LMASE Mini-Conference Chair and the Marketing Director at the law firm of Rogers Towers P.A. based in Jacksonville, Fla.

The first conference of the 2011 series was held in Tampa, Fla. on Sept. 23, and the third and final event will take place in Atlanta, Ga. on Nov. 4. To register for the Houston or Atlanta conference visit http://www.lmasemini-conference.org.

ABOUT THE LMASE
The Legal Marketing Association is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession. The LMASE serves members in 10 states: Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas. Learn more about the Legal Marketing Association Southeastern Chapter online.

Legal Marketing Association - Southeastern Chapter Mini Conference Agenda

The conference will be divided into four main sessions, with discussion breakouts in between.
8 - 9 a.m. – Registration and breakfast.
9 - 9:15 a.m. – Welcome.
9:15 - 10:15 a.m. – Session 1: Conceiving and Raising Professional Service Brands. This workshop, led by Joe Walsh of Greenfield Belser, discusses how marketers can create new brands or be stewards of existing ones. Participants will learn through case study demonstration and discussion. The session also examines why many brands created by firms and their marketing teams go astray post-launch.
10:15 - 10:45 a.m. – Networking Breakout: Job Title Affinity Groups. This session provides peer-to-peer discussion about specific duties and task management demands of the legal marketing professional. Groups include: CMOs and Directors; Managers; Coordinators and Assistants; Lawyers.
10:45 - 11 a.m. – Break.
11 a.m. - 12 p.m. – Session 2: Client Conversations: Better Communication for Better Business. Laura A. Meherg, Partner at Wicker Park Group and Jill Weber, Chief Business Development Officer at Leonard, Street and Deinard, will lead this session. This program will outline the key components of “Client Conversations” and how Leonard Street and Deinard motivated 47 attorneys to conduct 100 meaningful client conversations resulting in 15 cross-sell opportunities, 13 new matters in current service areas, and two new client opportunities.
12 - 1:30 p.m. – Lunch Panel: Strategic Marketing and Business Development Case Studies. Amy Miller, Director of Client Relations and Marketing at Cox Smith, will moderate this panel discussion. Eric Fletcher, CMO at McGlinchey Stafford, Allen Fuqua, CMO at Winstead, and Paul Grabowsky, CMO at Bracewell & Giuliani will share case studies and tips on how they helped their firms create strategic marketing and business development plans, implemented them, and measured their success.
1:30 - 1:45 p.m. – Break.
1:45 - 2:45 p.m. – Session 3: Developing Content Marketing to Drive Business Development. Tom Matte of The Matte Pad Blog and Max Advertising will discuss how to promote law firms through content marketing.
2:45 - 3:15 p.m. - Networking Breakout: Job Responsibility Affinity Groups. This session provides peer-to-peer discussion about specific duties and task management demands of the legal marketing professional. Groups include: Marketing Technology; Business Development; Branding/Identity; Public Relations.
3:15 - 4:15 p.m. – Session 4: Changing CMO/CBDO Competencies. Simmons "Pat" Patrick, Jr., Managing Director, Waverly Partners, discusses the evolution of law firms as they are forced to act more like conventional businesses, and how new economic challenges affect the competencies law firms should desire in their CMOs/CBDOs.
4:15 - 4:30 p.m. – Wrap-up. Tom Helm, 2011 Mini-Conference Chair and Director of Marketing & Business Development at Rogers Towers, P.A.
4:30 - 6 p.m. - Networking Reception at Maggiano’s.

Jaffe PR is a proud sponsor of the LMASE Mini-Conference.

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