Jaffe PR’s Keith Ecker to Spearhead New Technology Legal Vendor Marketing Blog

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Keith Ecker, vice president of public reputation services at Jaffe PR, the leading public reputation resource for law firms and the legal community, launched a new marketing blog this month aimed specifically at legal technology vendors.

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Jaffe PR looks forward to leveraging aspects of Legal Brand Journalism to differentiate our legal technology clients from their competitors.

The Legal Tech Vendor Blog, (http://www.jaffepr.com/legaltechvendor) offers keen insights into marketing and PR strategies for legal technology vendors with a focus on how they can leverage Legal Brand Journalism™ (an integrated marketing approach that relies on the tenets of journalism). Specific insights touch on media relations, content marketing, business development and social media.

“I have spent the better part of my professional career on assisting the legal technology industry with brand awareness, market positioning and business development,” Ecker said. “I’m enthusiastic about combining my knowledge of the industry with Jaffe PR’s exceptional reputation in the legal marketplace to provide legal technology vendors with a comprehensive selection of services to help them grow their businesses.”

Before coming to Jaffe PR, Ecker operated his own marketing and media relations consultancy, providing media strategy and content marketing services to companies such as FTI Consulting, Guidance Software and CT Wolters Kluwer. Previously, he served as the technology and online editor for InsideCounsel magazine, where he wrote extensively about legal technology, electronic discovery and data forensics.

“Competition in the legal technology space only continues to heat up as more companies enter the marketplace,” Ecker said. “Jaffe PR looks forward to leveraging aspects of Legal Brand Journalism to differentiate our legal technology clients from their competitors.”

About Jaffe PR
Jaffe PR is a full-service public reputation agency that concentrates on providing its services to stakeholders in the legal marketplace, including law firms, legal technology vendors and legal associations. The agency’s core service offering is known as Legal Brand Journalism, an integrated approach to marketing and media relations that combines strategy, technology, content development and content distribution to increase brand visibility and drive business development. Around this core are in-house specialists who provide reputation consulting, creative services, media relations, social media consulting, content marketing and business development training. Other service offerings include LexSpeak™, which identifies and supports client speaking engagements, and RankingsForLawyers™, which enables clients to capitalize on numerous ranking opportunities. For more information, visit http://www.jaffepr.com.

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Laurie Pehar Borsh
Jaffe PR
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