The selection of 360e as our partner was a key contributing factor to that launch success and will continue to be as we take our next steps towards a complete image overhaul.
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Los Angeles, CA (PRWEB) May 19, 2011
360e is sustaining its momentum by being acknowledged yet again by the Silver Telly Council and by its Clients for great work, resulting in stronger Agency/Client partnerships and the assignment of new project work no bid.
On the heels of award winning and successful product launches for Arbonne, JAFRA Cosmetics International, Inc. (JAFRA) engaged 360e to not only introduce their new and improved JAFRA Color line, but also with introducing what would be the start of the new Brand Image for the company. The goal was to globally launch the contemporary, sleek and functional line to rejuvenate JAFRA’s brand image in the market space and with the current Consultant base, as well as to attract a new generation of Consultants and Clients.
With launches now in the United States, Mexico, Germany, Austria, Netherlands, Italy, Switzerland, Russia and India (Brazil this summer) the new line is clearly being embraced, as the Color category share in JAFRA is growing at an increasing, month-over-month, upward trend with Color units sold a part of JAFRA’s sales exceeding projections. On top of the successful launches and ROI for the Client, 360e has just won three Silver Telly Awards for our work on the JAFRA Color line launch: two awarded by the Silver Telly Council and one as People’s Choice. The award honors the very best in video and film productions, as well as commercial broadcast, with only 7 to 10 percent of over 13,000 international entries receiving the coveted Silver Telly Awards.
“Our collaboration with Chris Schultenover and his team at 360e has been very enjoyable, productive and successful. We very much appreciate the virtual team model that Chris uses to bring the best and most appropriate talent based on the needs of each individual project.
"Chris's strategic ability, customer focus, insistence upon excellence and attention to detail help ensure a superior product and excellent outcome every time; and the smooth working relationship of this partnership makes Chris and his team feel like an extension of ours.
"With the launch of our new Color line, we set out to introduce a radically higher quality of brand collateral to drive JAFRA's ongoing rejuvenation. The selection of 360e as our partner was a key contributing factor to that launch success and will continue to be as we take our next steps towards a complete image overhaul.”
- Janice Jackson, Senior Vice President and Chief Marketing Officer | JAFRA Cosmetics International, Inc.
Since the Color line launch, JAFRA has awarded (no bid) additional work to 360e, including collaborating on the new brand image by re-engineering their Brand Guidebook, bringing the brand to life in ways not previously experienced and used before.
JAFRA has also awarded (no bid), and 360e is deep in design and production, what will be an historical product launch for JAFRA this coming month – the largest in the company’s history. 360e and JAFRA’s eyes are on another successful launch, moving the Consultant and Client dial, impressive ROI and additional Telly Awards. Stay tuned.
How does 360e do it? “It’s Agency 2.0,” Schultenover says, “the next generation of strategic brand communications, IMC campaign, creative design and production management work bundled together with strong client collaboration. We’re very excited to be pioneering, breaking the traditional agency model mold, for the benefit of our current and future clients.”
360e (360eproductions.com) is a progressive live and visual communications agency that brings brands to life ‘from the inside out’ in fresh and dynamic ways. With an approach that is strategic and holistic in nature, fusing the latest design, technology and cultural trends, 360e engineers and exercises brands, so they are equipped to work both internally and externally at their maximum potential – helping companies elevate their corporate and product brands, excite and empower their internal and external audiences, engage their market space, and ‘excellerate’ their productivity achievements. Clients trust 360e with their most important assets: their identity, products and audiences.