JAFRA Makes A Splash Across The Globe - New Contemporary Color Line Created To Suit Women's Diverse Beauty Needs

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For the first time in 10 years, JAFRA launched its new make-up artist-inspired color line in several countries around the world. JAFRA Color features new sleek packaging, state-of-the-art formulations and global shades for a wide range of skin tones.

The Next Generation of Beauty

JAFRA’s new color line is almost limitless... I can’t think of a color that isn’t in the line or you couldn’t come up with if you mixed a couple colors. This kind of versatility is important to me...and fabulous for women of all shades around the world.

JAFRA COSMETICS INTERNATIONAL has made the world a more beautiful place, one country at a time. For the first time in 10 years, JAFRA launched its new make-up artist-inspired color line in seven countries including Italy, Mexico, Russia, Germany, Switzerland, the Dominican Republic and the United States, with India to launch in April and Brazil in August. JAFRA Color features new sleek packaging, state-of-the-art formulations and global shades for a wide range of skin tones.

“JAFRA’s new color line is almost limitless. There is so much to choose from. I can’t think of a color that isn’t in the line or you couldn’t come up with if you mixed a couple colors. This kind of versatility is important to me as a professional and fabulous for women of all shades around the world.” Sergio Lopez-Rivera – celebrity make-up artist

JAFRA Color is endorsed by celebrity Makeup Professionals, Sergio López-Rivera and Aliesh Pierce. An acclaimed Hollywood Make-up Artist, López-Rivera has created looks for top Hollywood actresses. Pierce is a world famous Makeup Stylist and Skin Specialist with an elite client list.

JAFRA Color’s new formulas offer perceivable benefits through nature’s best ingredients in combination with JAFRA’s competencies in skin care. For instance, infused with botanicals and Vitamins C and E, the Full Coverage Lipstick combines brilliant color, a velvety finish, and long-wear for 8 hours. The new Lash Maximizing Mascara dramatically volumizes, lengthens and curls with a patented cotton extract, Vitamins B5 and E.

“Feeling good on the outside is incredibly empowering,” said Janice Jackson, Senior Vice President and Chief Marketing Officer, JAFRA Cosmetics International. We made a conscientious effort to create a line that offers women a vast array of gorgeous shades that enable them to satisfy their beauty needs with confidence.”

Other products include 11 new triple-milled eyeshadow trios, three new blush shades, and 11 new nail lacquer shades. Specifically for darker complexions, the line features a Cream Concealer in one new shade and SPF 10 Makeup in three new shades. The jewel of the deeper skin tone assortment is the Dark Imperfection Corrector, a moisturizing concealer that corrects discoloration and hyper-pigmentation. Pierce was a key consultant in developing the essential shades for darker skin tones.

JAFRA Color is supported by the Beauty Book which includes everything from makeup artistry tips from Sergio to a useful guide for deep skin tones from Pierce to fashion and style tips from a Hollywood fashion stylist. The book takes the guesswork out of choosing the best makeup colors for different skin tones, giving Consultants and Clients the opportunity to be “Color Experts.”

HIRST PACIFIC LTD, a branding and design consultancy based in New York, worked with JAFRA on the custom-made package design which was inspired by modern shapes of technological gadgets and by curvilinear yet symmetrical designs found in nature. The result is a new color line that is fresh and timeless.

The packaging colors of silver and white, both found in science and nature, were chosen to create an association with JAFRA’s advanced technologies. Extensive research showed that these colors are a response to today’s world where less is more and purity is in. Also, global fashion trends indicate that silvers and whites are long lasting statements of elegance and luxury.

About the JAFRA Cosmetics International:
JAFRA is a leading direct-sales producer of beauty products, marketing in 17 countries throughout Latin America, North America, Europe and now Asia. Over 550,000 independent Consultants generate sales in excess of half a billion US dollars, marketing the JAFRA brand of skin and body care, fragrances, color cosmetics, spa, and men’s skin care. Headquartered in Westlake Village, California, JAFRA has been a member of the Vorwerk group since 2004. Vorwerk & Co. KG is a multibillion-dollar family enterprise with headquarters in Wuppertal, Germany. Established in 1883, Vorwerk is one of the world’s largest direct selling companies. To learn more, visit http://www.JAFRA.com.

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Melinda Salvoza
JAFRA Cosmetics International, Inc.
(805) 449-3209
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