Jafra Ruchi Cosmetics Launches in India With a Bollywood Spectacular - Former Miss Universe Sushmita Sen Named Brand Ambassador

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JAFRA RUCHI COSMETICS INDIA kicked off its launch in India with a Bollywood/Hollywood Spectacle at the “Kingdom of Dreams” in New Delhi in late November. JAFRA RUCHI introduced former Miss Universe and women empowerment advocate, Sushmita Sen, as brand its ambassador. The JAFRA RUCHI joint venture will introduce beauty products and a worldwide network of sales consultants to the Indian market.

Most importantly for JAFRA’s success is, that JAFRA provides opportunities for income and personal development for many Indian women and their families who are willing to transform their lives”

JAFRA RUCHI COSMETICS INDIA kicked off its launch in India with a Bollywood/Hollywood Spectacle at the “Kingdom of Dreams” in New Delhi in late November. JAFRA RUCHI introduced former Miss Universe and women empowerment advocate, Sushmita Sen, as brand its ambassador. The JAFRA RUCHI joint venture will introduce beauty products and a worldwide network of sales consultants to the Indian market.

“I strongly believe and work towards women’s empowerment and JAFRA’s brand philosophy speak the same. This is one strong reason I opted to endorse a brand like JAFRA. It is a brand which offers a wide range of skincare products but also provides a great opportunity for income and personal development to all its consultants.”
Sushmita Sen – Former Miss Universe and JAFRA RUCHI COSMETICS Brand Ambassador

JAFRA RUCHI COSMETICS is thrilled to have Miss Universe 1994, Sushmita Sen as its brand ambassador. Sen is also an accomplished Bollywood actress with multiple Best Actress and Best Supporting Actress Awards to her name. She also is a renowned women’s issues advocate, mother of two adopted children and a dedicated philanthropist.

“We feel honored to able to work so closely with Ms. Sen who beautifully represents the aspirations of Indian women today. We knew that Sushmita’s commitments to both her family as well as her entrepreneurial spirit to make a difference for women around the world aligned perfectly with the JAFRA mission, vision, and values. Truly a remarkable alignment for a beautiful partnership moving forward,” said Janice Jackson, Senior Vice President and Chief Marketing Officer, JAFRA Cosmetics International.

With the addition of India, JAFRA products are now available in 17 countries. “We are confident that India will quickly become a leading growth market for JAFRA’s worldwide portfolio. Our unique and competitive partnership with Ruchi has fast allowed us to fast track our market entry into India and will provide the foundation for success. Most importantly for JAFRA’s success is, that JAFRA provides opportunities for income and personal development for many Indian women and their families who are willing to transform their lives,” says Dr. Friedrich Kroos, President and CEO, JAFRA Cosmetics International.

About the JAFRA Cosmetics International:
JAFRA is a leading direct-sales producer of beauty products, marketing in 17 countries throughout Latin America, North America, Europe and now Asia. Over 550,000 independent Consultants generate sales in excess of half a billion US dollars, marketing the JAFRA brand of skin and body care, color cosmetics, spa, men’s skin care and grooming products, and fragrances. Headquartered in Westlake Village, California, JAFRA has been a member of the Vorwerk group since 2004. Vorwerk & Co. KG is a multibillion-dollar family enterprise with headquarters in Wuppertal, Germany. Established in 1883, Vorwerk is one of the world’s largest direct selling companies. To learn more, visit http://www.JAFRA.com.

Information on JAFRA RUCHI COSMETICS INDIA: http://jafra.net.in/

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Melinda Salvoza
JAFRA Cosmetics International, Inc.
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