...Controversy is an art that when done well motivates interaction from an audience like nothing else can...
London, UK (PRWEB) January 24, 2013
James Noble published his latest guide for entrepreneurs and small business owners today on the James T Noble website. The guide reveals how entrepreneurs can utilise controversial content in a positive way to benefit their businesses and can be found here: http://www.jamestnoble.com/controversy-in-business/
Content marketing is an established approach to online business growth, but writing the kind of content that is really effective at generating leads and increasing online visibility can be notoriously difficult. One of the reasons for this is that the internet is saturated with so much content that entrepreneurs find it difficult to create content that stands out.
Mr Noble’s new guide delves into the issue of controversial content. It aims to demonstrate how content of a controversial nature can be used positively to generate interest for small businesses. The guide uses the metaphor of the superhero Batman to convey the benefits in a unique and engaging way. James said:
“Being controversial with your copywriting doesn’t have to mean being bad. Controversy comes in two different colours, positive and negative. Negative controversy will get attention, but it is destructive and plays on people’s emotions, fears, and ignorance which can impact your image long term.” He went on to explain “positive controversy on the other hand is constructive – and is the best way to leverage the interest, intrigue and engagement that controversy brings without ruining your reputation.”
Creating controversial content that conveys the right image can be a difficult task. James hopes that the actionable strategies included in the guide will provide entrepreneurs and small business owners the support they need to construct controversial content without having a negative impact on their image. He commented:
“Controversy is an art that when done well can spark interesting new ideas about topics that often divide people. It motivates interaction from an audience like nothing else can.” He added “It can give content like blog posts serious longevity and builds authority, generates valuable leads and boots social proof to increase Google rankings.”
The intention of James Noble’s guide to controversial content is to provide entrepreneurs, start-ups and small business owners with information and support they need to develop their online content marketing strategies in order to gain the greatest value possible for their businesses. He has produced the guide as part of his ongoing mission to aid smaller businesses, start-ups and entrepreneurs with the benefits of his experience through quality resources and guidance in order to take their businesses forward. In summary James made the following comment:
“Through acting on the advice given in the guide and having conviction, entrepreneurs stand a good chance of creating a buzz, growing their businesses and showing the rest of the online world what they’re really made of.”
About James T Noble
James T Noble has helped some of the world’s largest brands and companies market their products and services online, including Virgin, Walt Disney Corporation, Coca Cola, Paramount Pictures and many others.
James lives in the UK and works with small business owners worldwide to accelerate their growth through effective online marketing. Visit the James T Noble website for more information and to get in touch with James.