London, UK (PRWEB) August 17, 2012
Small business marketing consultant James Noble explains how and why it is vital for small businesses and entrepreneurs to use narrative when representing their company mission, goals and identity. The guide is available now at http://startyourownsmallbiz.com/guest-post-your-small-business-has-a-story-to-tell/
As any small business grows and develops it is crucial that it can convey clearly and effectively a strong sense of identity, what they do and why people need their business, products and services. Mr Noble’s new guide reveals that the most effective way of achieving this is by having a storytelling approach. When asked why this works, James said:
“Narrative can be extremely powerful, and it can really work for your business.” He added “Stories are compelling and engaging. They inspire emotion and get people involved, and a good story will be remembered for a long time to come.”
The guide explains why good narrative is so important to small businesses and entrepreneurs, and goes on to demonstrate effective and strategic ways of creating narrative for marketing content to maximize results.
When asked exactly how the advice in the guide can help businesses, James Noble explained “By following these tips, you will give a clear and engaging narrative to your audience that is more believable and will move your business forward.”
The guide makes it clear that the correct use of narrative by small businesses will add value by increasing engagement levels with their target audience and by helping to set them apart from their competitors.
Sharing the story of a business through history, actions, images, views and opinions forms the basis of how a business is perceived, and it can significantly influence a company’s success. James Noble’s new guide aims to give small businesses and entrepreneurs initial guidance on just how they can use narrative to positively impact their own success.
About James T Noble
James T Noble has helped some of the world’s largest brands and companies market their products and services online, including Virgin, Walt Disney Corporation, Coca Cola, Paramount Pictures and many others.
James lives in the UK and works with small business owners worldwide to accelerate their growth through effective online marketing. Visit the James T Noble website for more information and to get in touch with James.
About Lisa Sperow
Lisa Sperow is an experienced the owner of startyourownsmallbiz.com, a site which acts as a hub for small business resources and aims to create a small business community based on the shared experience of others.