New Video by James Schramko Talks about Training Highlights from Today's Leading Search Engine

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The SuperFastBusiness chief tackles new features and capabilities rolled out by the search engine giant and discusses how they can be beneficial to websites and businesses everywhere.

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The search engine's new capabilities let business owners know about the available technologies and enhancements that they can use in their own campaigns to get better search engine results and, consequently, wider consumer reach and increased profits.

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Coming from a training session on the latest updates from a major search engine, seasoned Internet marketer and SuperFastBusiness founder James Schramko shared his insights on how the different new features can affect a company's marketing strategies in a recent video news episode.

The search engine's new capabilities let business owners know about the available technologies and enhancements that they can use in their own campaigns to get better search engine results and, consequently, wider consumer reach and increased profits.

One of the big things that experts over at the search engine giant emphasized during the training session was the reality that today's consumers use multiple screens to view information and make various transactions online. This pertains to the different devices that a person is inclined to use throughout the day, like the desk computer at work, a tablet or laptop at home, and more importantly, a mobile phone while travelling from place to place.

It is also quite evident that certain online activities are done using specific devices. Browsing through product pages, for example, is often done using smartphones, after which users will transfer to a desktop or tablet to actually make a purchase.

"There’s a lot more phone usage and this is the real core message from my visit to (the search engine) — you’ve got to be smartphone-ready," Schramko adds.

These observations point to an urgent need for businesses to become exceptionally mobile-friendly. The CEO also noted that "the smaller the screen, the less time people spend on the device, but the more often they are on the device. So high engagement, smaller bursts."

The search engine's AdWords feature also recently became equipped with an Enhanced Campaign system which enables users to reach out to their target audiences using smarter ads. These ads will also be positioned to engage potential customers at the right opportunities and in the correct context, ensuring greater success for businesses' marketing campaigns.

As for the Ads Shopping feature, the search engine's representatives advised Schramko and other attendees of the training session to publish a merchant fee and refresh it every day. A new Keyword Planner has also been introduced; Schramko explains that with these changes, three things are being done at once: "You can research your ads, you can estimate how much it costs, and then you can start to group your ads together."

Whether a company's campaign is intended to grab netizens' attention through the use of optimized, high-quality digital content or entice a Web user to make an online purchase, it would help to keep these search engine updates in mind — and to equip websites with the right functions and features that will engage an increasingly tech-savvy population.

To read the full training recap by Schramko or for information on website development services that can help sites become more mobile-responsive, visit ATLWeb.com.

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