I’ll see you at FastWebFormula 4; maybe I’ll be giving you this bottle of Grange for you to enjoy and to recognize what it takes to be a winner, and to stand out amongst the peers and have something that others will find very difficult to replace.
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Sydney, NSW (PRWEB) June 13, 2013
FastWebFormula 4, a live event created by Internet marketing expert and SuperFastBusiness CEO James Schramko for members of his FastWebFormula Internet business forum coaching community, takes place in Sydney today, June 13, until June 14. The CEO has recently shared another surprise for the marketers and business owners who will be taking part in the event: a 2004 Penfolds Grange will be awarded to an attendee who employs the right methods for maintaining quality and bringing honest-to-goodness value to his or her business.
Followers of Schramko's regular videos and podcasts will know that this particular bottle of wine is a personal favorite, not only for its flavor and distinct properties, but also for the concept it represents. At the beginning of his news update video, the Sydney-based marketer recalls how his mentor taught him all about Penfolds Grange.
"He taught me about Max Schubert and how he made this stuff in secret and was shunned by everyone else because it wasn’t popular. But then, when it started winning prizes, this stuff became world renowned as a good drop," he shares.
The whole point of the wine, Schramko explains, is to show how it takes a significant effort to create quality and develop a reputation for offering undeniable value. And as such, one person who demonstrates this very characteristic will be awarded this special bottle of wine during the upcoming live event.
"You see, I teach this idea that you focus on the 20% of the 20%," the entrepreneur continues. This concept comes from the Pareto Principle, an idea named after the economist Vilfredo Pareto that is also often referred to as the 80-20 Rule. In business, the principle is interpreted to mean that 80% of sales comes from 20% of the total clients.
Schramko encourages business owners not to stop at the 20% — zoom in further, on the 4%, which is where the success of a business truly lies. "I’m going to have a top 4% challenge," he declares; an individual who focuses on the 4% will receive the top-notch bottle of wine. "So I wonder if that’s going to be you?"
The CEO welcomes everyone who will grab the opportunity to take part in FastWebFormula 4, where he will share powerful ideas from his own experiences and from his mentors, most of which run truly successful businesses (in some cases, up to a hundred-million-dollars-a-year businesses).
"I’ll see you at FastWebFormula 4; maybe I’ll be giving you this bottle of Grange for you to enjoy and to recognize what it takes to be a winner, and to stand out amongst the peers and have something that others will find very difficult to replace."